Public relations, at least the successful kind, operates by brainstorming for the angle which is likely to get attention and then experimenting with tactics to communicate that message. Now that search engine optimization (SEO) is so important, the angle which has the most potential is the one which leverages what’s topical. That includes using the names and issues associated with it as keywords, for SEO purposes.
An example of that is how much public relations outreach piggybacks on Sheryl Sandberg’s message about leaning in. Here is a video of a panel discussion by TechCrunch female employees associated with the guilt which often accompanies “having it all.”
After you frame your message with these Leaning In keywords, the next step is to create a compelling narrative with text and graphics. For example, if your business is women’s fashion, then you show how your for-the-office attire gives professional women the look and confidence edge.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation about your public relations, marketing, partnerships, special events, and social media firstname.lastname@example.org, 203-404-4868.