Explainer videos are affordable and have proven extremely effective to help sell a product or service. They have boomed in popularity, especially over the last year, and helped many businesses increase their bottom line.
Here are four reasons why your business needs an explainer video.
- Clarify Your Product or Service
There are many different ways people can interpret what they read and by creating an explainer video for your product or service, you are taking the guess work out of it. Customers gain a better understanding of what you are offering when they hear someone explain it. This helps them to connect with what your business can do for them and why they should choose you over other competitors.
- Increase Conversion Rates
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
- Get Better Search Engine Rankings
According to Spork Marketing and several others, websites with videos rank higher in Google universal searches. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure.
- Grab Viral Attention
The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. Presentations and pie charts are boring. People are always looking to be entertained and it’s a great time to showcase your company’s personality. And if the customer likes your video, you have an instant word-of-mouth campaign as each one continues to share it.
The Video Animation Company has prepared a great explainer video that sums it all up perfectly. It’s simple, if you have a business, you need an explainer video.