Image Marketing Named Top PR Firm

We are thrilled to announce that Image Marketing Consultants was named one of the 16 Best PR Firms in the Hartford area by Expertise. 45 firms were reviewed and scored on more than 25 variables across five categories:

~Reputation: A history of delighted customers and outstanding service

~Credibility: Building customer confidence with licensing, accreditations, and awards

~Experience: Masters of their craft, based on years of practical experience and education

~Availability: Consistently approachable and responsive, so customers never feel ignored

~Professionalism: Providing service with honesty, reliability, and respect
Expertise works to research and discover first-rate professionals in all US cities. Their goal is to choose companies that will best serve the public. Thank you to Expertise for acknowledging our hard work!

Meet the Team: Our New Copywriter Sara

We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.

 

Here is a little more information about her!

What are you excited to work on at Image Marketing Consultants?

 

I am really excited to gain experience from the many different aspects of IMC. I am looking forward to working on press releases, social media, content branding, and creative writing.

 

What is your favorite thing about writing?

 

I really enjoy sharing the unique stories about people that would otherwise not be told to the public. I love being a voice for the people, and putting their thoughts into words.

 

Do you have any advice for aspiring writers?

 

Don’t be afraid to be creative. You have to entice your readers and keep them interested. Add your own flair and style. It is also always important to proofread your work thoroughly before submitting it and fix careless errors. Lastly, focus on the quality of your work, not the quantity. Don’t be redundant with what you say.

 

 

Lightning Round:

What is your favorite place to travel? I enjoy traveling to Italy, but I have always wanted to go to the Four Seasons in Bora Bora and stay in the huts that are in the middle of the ocean.

 

Hobby you love? I love riding and showing my horses, going to the beach, and exploring new countries

 

Fun Fact: In October of 2016, I won a World Championship with my horse Spatz.

 

Go To Order at a Restaurant: I’m obsessed with cheese tortellini with tomato alfredo sauce, and any type of ice cream from Milkcraft in Fairfield, CT.

 

Favorite Designer: Tory Burch

Make a Lasting Impression with Instagram Business

Instagram has been one of the top social media sites since 2010, and continues to connect people worldwide through creative images. Instagram has been a way for businesses to advertise their products and services to reach out to potential customers. Last May, Instagram launched a new business feature that will provide information to companies like never before. If your company hasn’t switched to the business feature already, now is the time to gain insights on your posts, stories, and followers.

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E-Blasts from the past

Many people have come to believe that social media has overtaken digital marketing, but we beg to differ. There
are over 2.9 billion people that use email every day, that’s three times the user accounts on Facebook and Twitter combined.

If you aren’t using e-blasts as a regular marketing tool, its a good idea to add them to your content marketing toolbox! 

Experienced marketers use email as a major way to promote their business, and it is their base of promotional efforts and advertising strategies.

Why? 

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Blog about it!

Many companies now use blogs as part of their ongoing marketing efforts. So a blog about blogs is not totally odd!
Many blogs are not nearly as successful as they should be for one of three reasons—and often all three at the same time.
• They’re too wordy
• They’re not well written
• They’re unfocused (or have more than one focus)

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