5 Ways Public Relations is Just as Important as Advertising

Consumers can see right through advertisements and be made to feel as though they are being forced to purchase a product or service. The concept of public relations is used to create a personal relationship between your company and the consumer. It’s not simply a sales pitch manipulating your consumer to buy from your business and increase sales. Rather, it works to build a buzz and reinforce a positive brand image. There are various services offered through public relations that can strengthen a company’s presence just as much as advertising can!

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IMC Top 3- Winter 2018!

This season has been a busy one for IMC; event planning, social media campaigns, and taking on new clients. As we head into Q2, we decided to take the time to reflect on some highlights from the past three months: IMC’s Top Three! Here’s a look at events from January through March that we thought deserved an honorable mention in our blog.

January:

We kicked off the new year by adding a new client to our list: The Carlton Group! From social media to graphic design, we have been fortunate enough to work with this retail real estate company and contribute to their growth through campaigns and digital media strategy. We’ve been getting a jump on social media advertising and event coordinating for one of their shopping plazas in Secaucus, NJ: The Plaza at Harmon Meadow!

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2018 Instagram Tips

Social media is no longer an option when it comes to your marketing plan. It’s become a necessity that can either bring your company to the top or have it remain stagnant. There are many different social media channels that we use to market different types of content. One of our biggest marketing platforms, however, is Instagram. We have our very own Instagram strategy here at IMC and we put together a list of tips on how to build and maintain a great Instagram page for your business.

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In The Know: LinkedIn Do’s and Don’ts

We all know that networking is extremely important and beneficial for us. LinkedIn has especially boomed over the past few years, becoming one of the most popular forms of networking. It is an engaging social media platform, excellent marketing tool, and a job listing space all in one. Connecting with professionals in your field has never been easier…or has it gotten harder?  LinkedIn is growing at a rapid pace and so are its standards. Here’s how to make the most out of your Linkedin profile and keep it in great shape.

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Apps We Love

One of the greatest things about living digitally is having everything you need and enjoy right at your fingertips, including some of your favorite apps. As we continue to embrace the digital age, more and more apps are surfacing. We’re an office of avid smartphone users and we’re sharing our favorite go-to apps that make work a little easier (and more entertaining)!

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