Image Marketing Named Top PR Firm

We are thrilled to announce that Image Marketing Consultants was named one of the 16 Best PR Firms in the Hartford area by Expertise. 45 firms were reviewed and scored on more than 25 variables across five categories:

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Meet the Team: Our New Copywriter Sara

We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.

 

Here is a little more information about her!

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Make a Lasting Impression with Instagram Business

Instagram has been one of the top social media sites since 2010, and continues to connect people worldwide through creative images. Instagram has been a way for businesses to advertise their products and services to reach out to potential customers. Last May, Instagram launched a new business feature that will provide information to companies like never before. If your company hasn’t switched to the business feature already, now is the time to gain insights on your posts, stories, and followers.

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E-Blasts from the past

Many people have come to believe that social media has overtaken digital marketing, but we beg to differ. There
are over 2.9 billion people that use email every day, that’s three times the user accounts on Facebook and Twitter combined.

If you aren’t using e-blasts as a regular marketing tool, its a good idea to add them to your content marketing toolbox! 

Experienced marketers use email as a major way to promote their business, and it is their base of promotional efforts and advertising strategies.

Why? 

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Blog about it!

Many companies now use blogs as part of their ongoing marketing efforts. So a blog about blogs is not totally odd!
Many blogs are not nearly as successful as they should be for one of three reasons—and often all three at the same time.
• They’re too wordy
• They’re not well written
• They’re unfocused (or have more than one focus)

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