Up your Insta game

Instagram is being called the ‘new twitter’ by many social media experts. With 500 million users, and growing, it allows people, bloggers, and businesses to add a creative vibe to their social media life.

We started to use Instagram for many of our clients, and we love having it for our business as well! It allows our clients to showcase all of the great things they do, with visuals. A picture is worth 1000 words, and we always try to add a picture to posts. With Instagram, your picture is telling the story, and then your caption is secondary.

Here are some of the things that we do to up our Insta game:

  1. Take a great picture: When posting on Instagram, it is so important to pop a great picture onto the page. Try taking pictures from a few different angles, and setting your picture up in the right light. When you finally snap the pic you like, it’s time to edit! We love using Pic Tap Go, Afterlight and Color Story. There are so many options to choose from on these apps, which allows you to edit the picture so much more than a general Instagram picture. img_1144
  2. Catchy Captions are key: When coming up with a caption, you don’t want them to be too wordy. Instagram will chop off your caption with a … when it is lengthy. We like to try to keep ours under three lines, then add hashtags!
  3. Hashtag: Hashtags are lifesavers for your Instagram! People will be able to find your pictures and there will also be more social reach (the number of people who see the picture), from doing this! If you’re nervous about hashtagging a picture, just think about the category your picture falls into! You don’t need 1000 of them per picture, but a few popular hashtags, and a personal hashtag help. When you pop up the hashtag, a “popular” one will show how many people have hashtagged them in the past. If it’s over 10,000 people, that is a pretty popular tag! Your personal hashtag, such as #FallatWinterberry can help categorize your pictures by season or purpose. Don’t be afraid to come up with some fun hashtags to see what works for your business.img_1149
  4. Make a weekly post: Fun weekly posts not only make you upload a picture, but they also keep your followers involved in your page. We love doing our #TuesdayShoesday post! It shows our fun side, and brings attention to our page. While you should be posting more than once a week, a weekly post keeps you consistent.img_1143
  5. Be friendly: Join the Insta community and like pictures on your newsfeed and from the hashtags you’ve used! We love to spend time building our relationships on Instagram.

Give us a follow for some ideas! @Imagemarketingconsultants!

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Happy gramming! If you need help with your social media, you can always reach out to us at 860.863.5861!

 

Back to School Marketing Ideas!

It’s that time again! Back to school sales and promotions are going on, and it’s a good idea to market your business.

We have been finishing up our back to school marketing campaigns and wanted to share some of our brightest ideas with you!

 

  • Post on social media about your deals. Take a picture of your back to school deals and post them for your followers to see. If they know you have deals, they will come to you! You can even make a fun back to school graphic to share. For example, here is ours for Connecticut Post Mall.

 

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  • Create fun items for kids! We made a checklist for one of our clients to share. Students, as well as parents, like to know they have everything they need for back to school. We also reminded parents of tax free week. Which starts in a few days for Connecticut. GULPlv-b2s-checklist-1

 

  • Keep it simple and fun. Back to school, after all, is for kids to feel excited about heading back to school. It allows your business to have fun with your designs.

 

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  • Keep up with the trends! Have you made any deals for Pokemon go users? We have! There is also the option of making a personalized Snapchat geotag for your business. If you aren’t familiar with Snapchat here’s a how to you can read.

 

  • The finishing touch, print your media to show off at your retail locations. We love seeing our work come to life.

 

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We hope everyone has a great back to school season! If your business needs some help with campaigns of any sort, we are always here to help. Contact us on our website.

What’s in My Desk?

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A professional woman’s toolbox is her space at the office. We spend most of our week here, and we always  make sure that we have early single thing that we need. Combined with the items in our purse, we can survive any day. If you need some inspiration for your own desk, take a peek in ours!

 

Here are Alexa’s desk essentials! Can you tell she does PR and social media?

 

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  1. Sunglasses: It’s always a good idea to be ready on the go! My Ray Ban’s are my go to glasses.
  2. Its all about the Image! I keep a business card or two in my desk for a quick reference to numbers and emails.
  3. I open most of the mail that comes through the office, if you don’t have one of these, I highly recommend one.
  4. I’m always ready to staple!
  5. A good pair of scissors is perfect for creative projects.
  6. My iPhone: I always have this with me, no matter where I go, you never know when good Instagram or Facebook content pops up! (Love my Lilly case?)
  7. Stickies: organization is key, cute organization, even better!
  8. I love to highlight, take notes, and mark pages. We all have our go to highlighting colors. Mine is definitely pink.
  9. Paper clips: I’m obsessed with trendy office supplies, if you can’t tell! Find them at Target.

 

Up next is Kate! Her desk matches her professionalism and classic style. All of the essentials of a boss worthy workspace.

 

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  1. Gotta stay hydrated! I love drinking water from my hot pink Image Marketing tumbler.
  2. This scented lotion from Bath and Body Works was in a gift bag from one of our clients. It’s the perfect floral scent and keeps my hands soft – double win.
  3.  A signed contract is still sitting on my desk from a new client that joined us last week. It’s waiting to be filed away!
  4. Even though I’m not good at creating lists, I try to think that this cute notepad inspires me to write notes to myself!
  5. I keep an eyeshadow palette at work for those crazy mornings when I don’t have time to do it at home.
  6. I’m obsessed with these black Kate Spade sunglasses and keep a pair with me at all times.
  7. We always have a candle burning in the office, and this mini one doesn’t take up too much room on my desk.
  8. My Rotarian Magazine comes every month and I leave it on my desk so I remember to read it!
  9. I prefer the old school calculator with the big buttons for when I’m calculating hourly rates and media buys!
  10. Of course my Payless Comfort Plus kitten heels in this pretty yellow for summer. Usually I kick them off under my desk but I actually have them on today!

 

Jenna, our graphic designer, is amazingly organized!

 

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  1. This little mosaic dish holds all of my miscellaneous supplies – paper clips, binder clips, hair clips – you name it!
  2. I swear by Aveeno lotions – this travel size is perfect for keeping my hands moisturized throughout the day.
  3. Fine point pens are a necessity for sketching out logo & layout ideas for clients. Micron pens are a personal favorite of mine & these Stabilo pens have a wide range of bright colors that make adding in a pop of color easy-peasy.
  4. Pink hand-sanitizer that comes with a cute saying? Yes, please. Clever packaging can make all the difference in sales.
  5. Burt’s bees chapstick is both functional & sustainable. This tinted lip balm hydrates my lips and adds just enough color to complete my professional look. #savethebees
  6. This mini sewing kit comes in handy when a loose thread, ripped seam, or missing button threatens to ruin my day.
  7. Colorful post-it notes & notepads help keep me organized throughout the work week. I use them to write down project deadlines, color #s, & daily reminders.

 

Our Intern, Katherine, already has her desk essentials ready to go!

 

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  1. A ruler, to satisfy any artistic cravings, or even if I need to measure / draw a straight line.
  2. Sharpies are my go to marker for labeling things.
  3. Scotch tape, because I make a lot of mistakes!
  4. I leave an extra pair of sunglasses at work, in case I forget mine at home.
  5. These pens have been my favorite for years!
  6. This travel-sized lotion is the best for if (when) I forget to lotion in the morning, and it smells like coconuts, which reminds me of summertime.
  7. A pretty daily “to-do” list so I can visualize everything.
  8. Highlighters give me life. I have to highlight all of my utmost important notes. I like small one’s, so they don’t take up too much space.
  9. This flash drive has my entire life backed up. I’m big on backing things up.
  10. Mini Post-It’s are cute reminders to help me prioritize.

We hope you gained a few new ideas to stock up your desk! 

 

Meet the Team: Our New Intern Katherine

We are so excited to welcome our new intern Katherine to the team! She has been a great asset to us in the past few weeks, and has caught on quickly with all of our projects that we are currently working on! Katherine is going into her junior year at Fordham University, studying communications and marketing. She grew up 30 minutes away from IMC, in Farmington, CT. Here’s a little bit more about her:

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Brand Yourself

You hear the word branding all of the time, and its usually about a company. A brand is what makes that company stand out, and the emotional connection that a person feels toward a brand. It’s the reason people pay $1,000 for a pair of Jimmy Choo’s, instead of buying a no name pair of heels, or spend some extra money at Target instead of heading to Walmart.

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But what about a personal brand? Everyone has one. Even if you don’t own your own company, you still have your personality and a way that people perceive you. (more…)

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