Brand Yourself

You hear the word branding all of the time, and its usually about a company. A brand is what makes that company stand out, and the emotional connection that a person feels toward a brand. It’s the reason people pay $1,000 for a pair of Jimmy Choo’s, instead of buying a no name pair of heels, or spend some extra money at Target instead of heading to Walmart.

IMG_8402

But what about a personal brand? Everyone has one. Even if you don’t own your own company, you still have your personality and a way that people perceive you. (more…)

Behind The Design

At our office, we are always coming up with designs, logos, and infographics for our clients. The designer behind all of that work, is Jenna!

Jenna has been working for IMC for almost a year, and has designed over 50 projects for our clients. She graduated from Marist College in 2015 with a double degree in Digital Media and Studio Art, with a concentration in Graphic Design. Before joining our team, she interned at Crazivity Design Studio in London, and Redbook Magazine in New York. (more…)

Landing an Internship in Marketing and PR

There are so many things that PR and marketing majors need to experience while in school. From networking events, to clubs and organizations that are for your major, such as the PRSSA. One of the most important experiences is to find an internship, or two, while still in school.

Internships help you get real world experience and use all of the skills that you learned in class. You can start small, and then as you gain experience, apply to some more prestigious or competitive positions. If you need some help figuring out where to start, here are 5 tips to finding a great internship in college:

Screen Shot 2016-04-06 at 1.32.43 PM

(more…)

Social Media Spring Cleaning

Screen Shot 2016-03-14 at 11.11.58 AM

Winter is coming to an end and spring is right around the corner. Spring cleaning is something that you can not only do around the office, but also on your social media pages.

When it comes to cleaning your social media pages, it’s all about updating your content, and looking at all of the posts that were interacted with the most! If your cover photo and profile picture are over 6 months old, it is probably time for an update. We are updating our clients’ pages from winter themes to spring themes! You want to make sure that your page doesn’t look outdated, it can turn people away from liking your page.

(more…)

CT March of Dimes

Our founder and managing principal, Kate Sirignano, has always been involved in numerous philanthropic endeavors, but none have been as close to her heart as the March of Dimes.

Since the birth of her son in 2014, Kate has become very involved with March of Dimes, and was presented with their 2015 leadership award at a special dinner ceremony this past weekend.

Last fall, Kate served as the 2015 Chairperson of the Signature Chefs Auction, which raised a record-breaking $115,000 and once again has signed on for 2016.

Kate added, “I am honored to be able to serve as the Chair of this year’s Signature Chefs Auction and to support the March of Dimes in their incredible endeavors. My own son was born 15 weeks premature, weighing just over one pound, and underwent multiple surgeries and medical procedures during his 112 day stay in the NICU. The March of Dimes supported us in numerous ways during a very difficult time and we are humbled to be able to help pay it forward in support of other families who benefit from this wonderful organization.”

 

12080158_977349255655949_4084966926633884355_o 10344145_977350995655775_5658586994512357060_o

 

 

 

 

 

 

 

 

 

 

On Saturday, Kate, among other volunteers and donors, received the Leadership Award at the Franklin Delano Roosevelt Spirit of Giving Celebration.

 

12654529_10152893241652395_1125698869555714676_n12645070_10205149178081094_1092001563730328316_n (1)

 

 

 

 

 

 

 

 

 

 

Kate wants to thank March of Dimes Connecticut for a wonderful evening and for honoring her with their 2015 leadership award.

 

 

 

Page 5 of 6« First...456