Meet the Team: Our New Intern Katherine

We are so excited to welcome our new intern Katherine to the team! She has been a great asset to us in the past few weeks, and has caught on quickly with all of our projects that we are currently working on! Katherine is going into her junior year at Fordham University, studying communications and marketing. She grew up 30 minutes away from IMC, in Farmington, CT. Here’s a little bit more about her:


Brand Yourself

You hear the word branding all of the time, and its usually about a company. A brand is what makes that company stand out, and the emotional connection that a person feels toward a brand. It’s the reason people pay $1,000 for a pair of Jimmy Choo’s, instead of buying a no name pair of heels, or spend some extra money at Target instead of heading to Walmart.


But what about a personal brand? Everyone has one. Even if you don’t own your own company, you still have your personality and a way that people perceive you. (more…)

Behind The Design

At our office, we are always coming up with designs, logos, and infographics for our clients. The designer behind all of that work, is Jenna!

Jenna has been working for IMC for almost a year, and has designed over 50 projects for our clients. She graduated from Marist College in 2015 with a double degree in Digital Media and Studio Art, with a concentration in Graphic Design. Before joining our team, she interned at Crazivity Design Studio in London, and Redbook Magazine in New York. (more…)

Landing an Internship in Marketing and PR

There are so many things that PR and marketing majors need to experience while in school. From networking events, to clubs and organizations that are for your major, such as the PRSSA. One of the most important experiences is to find an internship, or two, while still in school.

Internships help you get real world experience and use all of the skills that you learned in class. You can start small, and then as you gain experience, apply to some more prestigious or competitive positions. If you need some help figuring out where to start, here are 5 tips to finding a great internship in college:

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Social Media Spring Cleaning

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Winter is coming to an end and spring is right around the corner. Spring cleaning is something that you can not only do around the office, but also on your social media pages.

When it comes to cleaning your social media pages, it’s all about updating your content, and looking at all of the posts that were interacted with the most! If your cover photo and profile picture are over 6 months old, it is probably time for an update. We are updating our clients’ pages from winter themes to spring themes! You want to make sure that your page doesn’t look outdated, it can turn people away from liking your page.