Consumers can see right through advertisements and be made to feel as though they are being forced to purchase a product or service. The concept of public relations is used to create a personal relationship between your company and the consumer. It’s not simply a sales pitch manipulating your consumer to buy from your business and increase sales. Rather, it works to build a buzz and reinforce a positive brand image. There are various services offered through public relations that can strengthen a company’s presence just as much as advertising can!
This season has been a busy one for IMC; event planning, social media campaigns, and taking on new clients. As we head into Q2, we decided to take the time to reflect on some highlights from the past three months: IMC’s Top Three! Here’s a look at events from January through March that we thought deserved an honorable mention in our blog.
We kicked off the new year by adding a new client to our list: The Carlton Group! From social media to graphic design, we have been fortunate enough to work with this retail real estate company and contribute to their growth through campaigns and digital media strategy. We’ve been getting a jump on social media advertising and event coordinating for one of their shopping plazas in Secaucus, NJ: The Plaza at Harmon Meadow!
Did you catch Kate on WTNH today? She was on-air this morning to share some last-minute gift ideas for the people that are still left on your list.
Our go-to candle company, Kringle, is located in Massachusetts and known for their beautiful all-white candles. You can choose between 75 fragrances and their white wax will fit every decor scheme. Some of the best-selling scents this season are “Winter Wonderland”, “Christmas”, and “Jingle All The Way,” and will make your home smell extra fragrant throughout the holidays.
While you’re shopping at Kringle, you can grab a bite to eat at their Farm Table restaurant, and pick up some jams and apple butter. Food gifts make great last-minute presents because who doesn’t like to eat? Apple butter, onion spreads, and raspberry jam go great with pastries or crackers and make the perfect hors d’oeuvre for holiday parties.
We’re a marketing agency focused on meeting deadlines (and expectations) for our clients. Image Marketing’s public relations team is always looking for tools that will make our jobs easier when we’re tasked with creative work. We’re constantly talking about the latest tool or app that can help us design modern, Pinterest-y looking images for our clients.
Yes, Pinterest-y is an adjective in our office.
On any given day, we could be working on projects for 5 different clients at once. On Monday we could be mocking up a stylish new email template. Wednesday might call for finding new social media images for the weekend’s posts. We research to find images that complement each brand while doing it quickly (especially as the holiday season approaches).
Here are the top 5 design tools that we’ve been loving for our projects lately. They’re all user-friendly, modern, and help us do what we do best: make your brand shine visually. All have our stamp of approval as safe & trustworthy applications.
Rapid, effective and fun wireframing software
We’ve introduced Balsamiq to several friends and coworkers that need help with website redesign projects. Imagine a digital version of a whiteboard used to create your site’s new skeleton. Instead of bringing your vision to life with dry-erase markers, Balsamiq lets you do it all online by selecting hundreds of common website buttons and tools to draw out your new site. Some buttons that we love are the social media icons, radio buttons, a search bar, and a shopping bag icon for checkout. It’s a wireframe tool, so it outlines a general visual of what you want your site to look like. (more…)