There are many ways to get on TV nowadays (scandals, PR nightmares, crisis’s of one form or another)- if you’re a business owner; it’s better to be on TV for the right things, rather than the wrong. Getting exposure for your business on local or national television programs seems hard at first, but in reality, it is easy when you have chosen the right public relations partner.
The process of getting your business on TV usually involves purchasing advertisements or commercials. While these seem like the natural thing to do when trying to grow your business, you must remember that these types of marketing campaigns are ones that people will do anything to avoid being bothered by.
For viewers, TV commercials interrupt the show that they were watching, and may not be all that relevant for their interests. If viewers aren’t actively engaged with the ad, there is a chance that they will not remember it at all, let alone frequent your business to help recoup some of the money spent on the campaign.
This type of marketing is expensive, especially for what you get. The opportunity to purchase advertisements on television is attractive at first, but often the budget that a small or medium-sized business can afford on a video falls short of what more prominent and established companies such as Coca-Cola and Home Depot spend on higher quality recordings.
Instead of trading off quality (lower quality videos) for quantity (showing those videos on television), consider television appearances that are more natural, especially ones that viewers want to tune into. Rather than trying to get airtime between the shows that viewers are watching, why not get on the shows themselves? Appearing on television segments that compliment your business is one way to gain exposure in front of those that are the most interested, without breaking the bank.
These segments often feature local businesses; products made locally, or promote the newest trend on the market. If your business falls into one of these categories, you are already at an advantage. Tapping into these creative alternatives to commercials is one-way build meaningful connections with potential customers. Naturally occurring television segments on news shows capture the attention of those interested for less money than the alternatives.
Now armed with an understanding of the benefits surrounding appearing on television segments rather than commercials, you can work on securing your appearance slot.
One way the easiest ways to get noticed as a viable candidate for one of these coveted spots is to find a local public relations consultant that is well connected with local media stations. Some media companies do not accept unsolicited segment suggestions- requiring that you go through a third party. This third party should be well connected to secure a prime-time segment spot as well as one or more appearances in other areas as well.
The value of using a person or company like this goes beyond the connections shared with the station. Experts with knowledge in public relations and marketing are able to offer suggestions that will frame your business in the best possible light to promote your goals. One of these techniques may include strategic ideas such as coming up with a promotional campaign that will be featured on the show that allows you to demonstrate your product to the audience, and also track how many customers it generated after seeing your segment.
Once you’ve made it on the big screen, it is essential to understand how your strategy helped to grow your business and this method is one way that can do so in an accountable manner. Regardless of what marketing strategy you choose to gain exposure for your business, make sure that you select a partner who has your business in mind at all times. Forming partnerships with marketing and PR firms that are able to deliver growth and exposure for your company will ensure that you have access to the brightest minds who take your business’s strategic growth to heart at all times.
Image Marketing Consultants is a growth-oriented advertising agency specializing in creating public relations strategies that have helped national businesses beat their sales and marketing goals. If you are interested in having your business featured on local or national television, contact us to speak with a member of our team to propel your business into the television spotlight.
This summer, we have the pleasure of working with Katherine, our newest intern! Katherine lives right down the road, calling Meriden, CT her home. She will be starting her junior year at Endicott College, pursuing a degree in marketing and communications with a minor in business.
We asked Katherine a few questions to get to know her better:
It’s so hard to believe that my last day as an intern at Image has arrived. Since January, I’ve been a part of such an amazing team and have gained so much knowledge and experience in the field I want to pursue. While it’s a sad moment to be leaving such a great company, I’m looking forward to graduating and starting my life! For this blog post, I thought I’d share some of the things I’ve learned in my few months here.
IMC is comprised of different teams that all come with their individual unique strengths; it’s the root of our success! But this is also where our different titles come into play. IMC is composed of our PR team and our graphic design team, all led by our President (and founder), Kate! In today’s blog, we decided to break it down and take a closer look at what life is like for our PR team- specifically, a closer look at our digital marketing coordinator, Amanda! Do you want to know what it feels like to be a digital marketing coordinator for a day? Let’s take a look at a day in the life of Amanda’s daily routine.
Part of being a college student is participating in internships along the way. Whether it’s with a large corporation or a smaller company, your goal is to try your best and take away as much as possible during your time there. Not only are internships resume builders, they’re a great way to learn valuable skills from people in your field! It’s not just about landing the internship but about what you do during your time there. Here’s a list of tips from our very own IMC intern that can help you shine!
A new year means new trends! Marketing efforts have increased exponentially over the years to allow brands to grab and hold on to the customer’s attention. Let’s discuss a few of these forecasted marketing trends for the 2018 year below. Have you seen any on the rise?
1. Mobile video – It’s no secret that people are streaming music, social media, and the internet more on their phones than on traditional computers. Mobile videos have become increasingly popular. You’ve seen it yourself-ads before every YouTube video, mobile ads in the middle of Facebook videos, and Snapchat story ads too. It’s becoming a well-known way to reach a certain type of audience-especially an audience through social media.
2. Artificial intelligence – It seems as though everyone freaks out when they hear the words “artificial intelligence” but don’t worry, we aren’t talking about crazy robots that’ll rule the world! Artificial intelligence is being incorporated more and more into ecommerce efforts. Quality content can be better delivered if you have a more personalized idea of your consumer. Many retailers like Macy’s “personal shopping assistant” and Amazon’s cashierless grocery store are incorporating AI to boost their e-commerce.
3. Experiential Retail – Although it’s extremely early to exactly measure AI’s effectiveness and ROI, companies are continuing to use it in hopes of improving their online presence. However, in store experience is now a trend too. Urban Outfitters invited a pizza shop into one of their stores in an effort to improve customer experience and maintain in-store traffic. They then implemented incentives in their rewards programs such as loyalty points and exclusive in-store events. Tommy Bahama stores have also added a bar into many of their locations. Experiential retail is becoming a major trend that you can expect to see in many stores in hopes to improve your shopping experience.
4. Blogs – A “blog” tab on a company’s website is becoming more and more common. Brands and companies are creating blogs and incorporating their own company’s ideas, brand techniques, and marketing perspectives. Blogs have become a way to virtually walk a consumer through a brand’s experience and thoughts.
5. Customer Priority– By the points we’ve made throughout this blogpost, hopefully you’ve seen an emerging pattern by now- the customer is your #1 priority. Brands are coming to the conclusion that the customer is key as competition across all industries is booming at a constant pace. Word of mouth is powerful marketing tool. Your brand is likely to be viewed in a positive light by keeping the customer constantly satisfied across multiple platforms.