5 Trendy Design Tools We Love

We’re a marketing agency focused on meeting deadlines (and expectations) for our clients. Image Marketing’s public relations team is always looking for tools that will make our jobs easier when we’re tasked with creative work. We’re constantly talking about the latest tool or app that can help us design modern, Pinterest-y looking images for our clients.

Yes, Pinterest-y is an adjective in our office.

On any given day, we could be working on projects for 5 different clients at once. On Monday we could be mocking up a stylish new email template. Wednesday might call for finding new social media images for the weekend’s posts. We research to find images that complement each brand while doing it quickly (especially as the holiday season approaches).

Here are the top 5 design tools that we’ve been loving for our projects lately. They’re all user-friendly, modern, and help us do what we do best: make your brand shine visually. All have our stamp of approval as safe & trustworthy applications.

  1. Balsamiq
    Rapid, effective and fun wireframing software
    We’ve introduced Balsamiq to several friends and coworkers that need help with website redesign projects. Imagine a digital version of a whiteboard used to create your site’s new skeleton. Instead of bringing your vision to life with dry-erase markers, Balsamiq lets you do it all online by selecting hundreds of common website buttons and tools to draw out your new site. Some buttons that we love are the social media icons, radio buttons, a search bar, and a shopping bag icon for checkout. It’s a wireframe tool, so it outlines a general visual of what you want your site to look like. (more…)

Holiday Marketing Ideas For Your Brand

The beginning of October has signaled the start of holiday preparation. Retailers and businesses have begun to plan for the holidays. If you’re a little behind schedule, don’t worry. It’s not too late to create a holiday marketing plan for your business or brand.

In the upcoming holiday months, marketing on social media is a key component to promoting your brand. Here are some ideas to help keep your posts trendy, up-to-date, and ready for the holidays.

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Meet the Team: Erica

We are thrilled to welcome Erica to Image Marketing Consultants! Erica became a member of IMC in late Spring, and joined the design team as a Junior Graphic Designer. Erica’s love of graphic design stemmed from a greeting card business that she created on Etsy. She decided to pursue this passion and obtained her degree from Central Connecticut State University in Graphic Information Design, with a minor in Communications.

Get to know more about Erica

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Our Office Playlist: Songs that will help you survive the work day

 

We get it. Some work days just seem like they are dragging along. Your productivity has hit an all time low, and you find your eyes glued to the clock waiting for it to reach 5:00.  There are many days when our design team’s growing to-do list seems to never end, and when our office needs a pick-me up to refresh and recharge. Music is what helps us stay motivated and energized. We like to mix up the songs we listen to, and try out new genres. Here are the songs that we love that help us “face the music” and get to work:

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10 Tips for 10 Years

The number 10 holds a significant place in the world. The Bill of Rights is comprised of 10 amendments to the Constitution. A telephone number including the area code is 10 digits long. A decade is defined as a combination of 10 years, and in 2017 Image Marketing Consultants celebrated this milestone, reaching its 10th anniversary in business.

President Kate Sirignano felt that owning her own company would allow her to better balance her work life. She dreamed of being a business owner from a young age, and fulfilled that dream at just 23 years old with the creation of Image Marketing Consultants. The company was born as an event-marketing agency-an industry where Kate thought her business could thrive and expand.

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IMC Top Three-May

Last month MAY have been a little bit busy for IMC. Our team was hard at work, traveling to conferences, and creating and promoting content for our clients. We thought we would give you the inside scoop on three things we did in May:

1.) They say that what happens in Vegas, stays in Vegas. However, our President Kate, and Account Director Crystal had much to share with us when they returned from their Las Vegas business trip. Kate and Crystal traveled to the ICSC ReCon at the end of the month. They spent four days in Nevada meeting with companies from across the country. Kate felt that the conference was a valuable experience.

“It was nice to be able to meet up with our national client Centennial, network with businesses from all over the country, and spend a little bit of time enjoying Las Vegas.” she said.

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