Meet the Team: Erica

We are thrilled to welcome Erica to Image Marketing Consultants! Erica became a member of IMC in late Spring, and joined the design team as a Junior Graphic Designer. Erica’s love of graphic design stemmed from a greeting card business that she created on Etsy. She decided to pursue this passion and obtained her degree from Central Connecticut State University in Graphic Information Design, with a minor in Communications.

Get to know more about Erica

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Our Office Playlist: Songs that will help you survive the work day

 

We get it. Some work days just seem like they are dragging along. Your productivity has hit an all time low, and you find your eyes glued to the clock waiting for it to reach 5:00.  There are many days when our design team’s growing to-do list seems to never end, and when our office needs a pick-me up to refresh and recharge. Music is what helps us stay motivated and energized. We like to mix up the songs we listen to, and try out new genres. Here are the songs that we love that help us “face the music” and get to work:

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10 Tips for 10 Years

The number 10 holds a significant place in the world. The Bill of Rights is comprised of 10 amendments to the Constitution. A telephone number including the area code is 10 digits long. A decade is defined as a combination of 10 years, and in 2017 Image Marketing Consultants celebrated this milestone, reaching its 10th anniversary in business.

President Kate Sirignano felt that owning her own company would allow her to better balance her work life. She dreamed of being a business owner from a young age, and fulfilled that dream at just 23 years old with the creation of Image Marketing Consultants. The company was born as an event-marketing agency-an industry where Kate thought her business could thrive and expand.

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IMC Top Three-May

Last month MAY have been a little bit busy for IMC. Our team was hard at work, traveling to conferences, and creating and promoting content for our clients. We thought we would give you the inside scoop on three things we did in May:

1.) They say that what happens in Vegas, stays in Vegas. However, our President Kate, and Account Director Crystal had much to share with us when they returned from their Las Vegas business trip. Kate and Crystal traveled to the ICSC ReCon at the end of the month. They spent four days in Nevada meeting with companies from across the country. Kate felt that the conference was a valuable experience.

“It was nice to be able to meet up with our national client Centennial, network with businesses from all over the country, and spend a little bit of time enjoying Las Vegas.” she said.

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Image Marketing Named Top PR Firm

We are thrilled to announce that Image Marketing Consultants was named one of the 16 Best PR Firms in the Hartford area by Expertise. 45 firms were reviewed and scored on more than 25 variables across five categories:

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Meet the Team: Our New Copywriter Sara

We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.

 

Here is a little more information about her!

What are you excited to work on at Image Marketing Consultants?

 

I am really excited to gain experience from the many different aspects of IMC. I am looking forward to working on press releases, social media, content branding, and creative writing.

 

What is your favorite thing about writing?

 

I really enjoy sharing the unique stories about people that would otherwise not be told to the public. I love being a voice for the people, and putting their thoughts into words.

 

Do you have any advice for aspiring writers?

 

Don’t be afraid to be creative. You have to entice your readers and keep them interested. Add your own flair and style. It is also always important to proofread your work thoroughly before submitting it and fix careless errors. Lastly, focus on the quality of your work, not the quantity. Don’t be redundant with what you say.

 

 

Lightning Round:

What is your favorite place to travel? I enjoy traveling to Italy, but I have always wanted to go to the Four Seasons in Bora Bora and stay in the huts that are in the middle of the ocean.

 

Hobby you love? I love riding and showing my horses, going to the beach, and exploring new countries

 

Fun Fact: In October of 2016, I won a World Championship with my horse Spatz.

 

Go To Order at a Restaurant: I’m obsessed with cheese tortellini with tomato alfredo sauce, and any type of ice cream from Milkcraft in Fairfield, CT.

 

Favorite Designer: Tory Burch