IMC Goes Green!

November 15th is America Recycles Day!

As our team expands, our overall amount of disposable waste grows with us. Think about the amount a typical 9-5 office worker consumes each day: plastic iced coffee cups, straws, plastic lids, post-it notes, cardboard boxes and dozens of handfuls of scrapped paper. The majority of what goes in our trash cans can be recycled, so we decided to make a change.

Within the last month, we realized that there was more we could be doing as a company to lessen our carbon footprint with a few simple transitions. Below are three ways that we’re reducing, reusing and recycling as a company: read more…

IMC Top Three Sept-Oct.

Everything has been “falling” into place for us during these past two months. We are embracing the season with scented candles  and pumpkin spiced coffee in the office, and are all heavily involved in up and coming projects for the holidays. Take a peek at what’s been consuming our days below:

-Apple Harvest Festival:

The entire group volunteered alongside the Rotary Club of Southington at the renowned Apple Harvest Festival in September. We donned our aprons and served up some french fries from our booth. Hungry attendees could choose between curly and regular fries, with a pallette of different toppings. Mozzarella sticks were also offered for those that preferred something cheesy. We even got to sample the infamous apple fritters-hot out of the fryer.

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5 Trendy Design Tools We Love

We’re a marketing agency focused on meeting deadlines (and expectations) for our clients. Image Marketing’s public relations team is always looking for tools that will make our jobs easier when we’re tasked with creative work. We’re constantly talking about the latest tool or app that can help us design modern, Pinterest-y looking images for our clients.

Yes, Pinterest-y is an adjective in our office.

On any given day, we could be working on projects for 5 different clients at once. On Monday we could be mocking up a stylish new email template. Wednesday might call for finding new social media images for the weekend’s posts. We research to find images that complement each brand while doing it quickly (especially as the holiday season approaches).

Here are the top 5 design tools that we’ve been loving for our projects lately. They’re all user-friendly, modern, and help us do what we do best: make your brand shine visually. All have our stamp of approval as safe & trustworthy applications.

  1. Balsamiq
    Rapid, effective and fun wireframing software
    We’ve introduced Balsamiq to several friends and coworkers that need help with website redesign projects. Imagine a digital version of a whiteboard used to create your site’s new skeleton. Instead of bringing your vision to life with dry-erase markers, Balsamiq lets you do it all online by selecting hundreds of common website buttons and tools to draw out your new site. Some buttons that we love are the social media icons, radio buttons, a search bar, and a shopping bag icon for checkout. It’s a wireframe tool, so it outlines a general visual of what you want your site to look like. read more…

Meet the Team: Our Digital Marketing Coordinator Amanda

Our team is always growing, and this month we welcomed Amanda as our Digital Marketing Coordinator. Amanda joins us after previously working with Clarus Commerce, an e-commerce company that owns several subscription-based online shopping websites.

Amanda spent her four years of college on Boston’s North shore at Endicott College.  She majored in communications with a concentration in advertising and a minor in psychology. Amanda chose her career in advertising based on her love of art and writing. She felt that this field would be a good hybrid of her two passions.

Get to know some more about Amanda:

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Holiday Marketing Ideas For Your Brand

The beginning of October has signaled the start of holiday preparation. Retailers and businesses have begun to plan for the holidays. If you’re a little behind schedule, don’t worry. It’s not too late to create a holiday marketing plan for your business or brand.

In the upcoming holiday months, marketing on social media is a key component to promoting your brand. Here are some ideas to help keep your posts trendy, up-to-date, and ready for the holidays.

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Meet the Team: Our Fall Marketing Intern Nicole!

We are delighted to have our intern Nicole joining us for the Fall. Nicole is a native of the Bronx, New York, and is currently a senior at Central Connecticut State University. She is pursuing her degree in strategic communications and public relations, and is a member of Central’s honors program.

We spoke with Nicole to learn more about her:

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IMC Top 3- Summer

Can you believe that summer is winding down? These last few months have flown by! The IMC team has been busy with new clients, and holiday projects, and we even snuck in some time to enjoy the summer sun! As we head into fall, we are reflecting on the highlights that these last few months offered:

1.) B2S creative- Our designers were ready for back to school season in July! They created Facebook cover photos, social posts, signage, and a billboard. The back to school season is the busiest time of year for our retails clients, so we always try to be as helpful as possible.

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Beat the Monday Blues

Getting back into the office on Monday means there’s a whole new week of projects, new goals to achieve, emails to answer, and a much needed coffee on our desks.

At our office we always try to beat that feeling of the Monday Blues. It’s good to start the week off with high energy, new ideas, and by putting our best foot forward. 

Here’s a few things that we do to make Mondays the best they can be: read more…

Meet the Team: Erica

We are thrilled to welcome Erica to Image Marketing Consultants! Erica became a member of IMC in late Spring, and joined the design team as a Junior Graphic Designer. Erica’s love of graphic design stemmed from a greeting card business that she created on Etsy. She decided to pursue this passion and obtained her degree from Central Connecticut State University in Graphic Information Design, with a minor in Communications.

Get to know more about Erica

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