You can’t seem to go anywhere anymore without feeling that urge to post a picture or video to show all of your social media followers what you’re doing. However, you don’t want your Instagram page to seem too excessive with frequent posts. Stories have become a useful tool to be able to share what you’re doing at the moment until the post disappears 24 hours later. You can even create categories and highlight certain stories onto your page, that stay forever. This trend is beneficial to businesses in order to constantly engage their followers with images and videos that spark their interests. However, there is a science behind all of this to get the most amount of views and reactions to your Insta story.
Consumers can see right through advertisements and be made to feel as though they are being forced to purchase a product or service. The concept of public relations is used to create a personal relationship between your company and the consumer. It’s not simply a sales pitch manipulating your consumer to buy from your business and increase sales. Rather, it works to build a buzz and reinforce a positive brand image. There are various services offered through public relations that can strengthen a company’s presence just as much as advertising can!
This summer, we have the pleasure of working with Katherine, our newest intern! Katherine lives right down the road, calling Meriden, CT her home. She will be starting her junior year at Endicott College, pursuing a degree in marketing and communications with a minor in business.
We asked Katherine a few questions to get to know her better:
It’s so hard to believe that my last day as an intern at Image has arrived. Since January, I’ve been a part of such an amazing team and have gained so much knowledge and experience in the field I want to pursue. While it’s a sad moment to be leaving such a great company, I’m looking forward to graduating and starting my life! For this blog post, I thought I’d share some of the things I’ve learned in my few months here.
IMC is comprised of different teams that all come with their individual unique strengths; it’s the root of our success! But this is also where our different titles come into play. IMC is composed of our PR team and our graphic design team, all led by our President (and founder), Kate! In today’s blog, we decided to break it down and take a closer look at what life is like for our PR team- specifically, a closer look at our digital marketing coordinator, Amanda! Do you want to know what it feels like to be a digital marketing coordinator for a day? Let’s take a look at a day in the life of Amanda’s daily routine.
This season has been a busy one for IMC; event planning, social media campaigns, and taking on new clients. As we head into Q2, we decided to take the time to reflect on some highlights from the past three months: IMC’s Top Three! Here’s a look at events from January through March that we thought deserved an honorable mention in our blog.
We kicked off the new year by adding a new client to our list: The Carlton Group! From social media to graphic design, we have been fortunate enough to work with this retail real estate company and contribute to their growth through campaigns and digital media strategy. We’ve been getting a jump on social media advertising and event coordinating for one of their shopping plazas in Secaucus, NJ: The Plaza at Harmon Meadow!
Social media is no longer an option when it comes to your marketing plan. It’s become a necessity that can either bring your company to the top or have it remain stagnant. There are many different social media channels that we use to market different types of content. One of our biggest marketing platforms, however, is Instagram. We have our very own Instagram strategy here at IMC and we put together a list of tips on how to build and maintain a great Instagram page for your business.
We all know that networking is extremely important and beneficial for us. LinkedIn has especially boomed over the past few years, becoming one of the most popular forms of networking. It is an engaging social media platform, excellent marketing tool, and a job listing space all in one. Connecting with professionals in your field has never been easier…or has it gotten harder? LinkedIn is growing at a rapid pace and so are its standards. Here’s how to make the most out of your Linkedin profile and keep it in great shape.
Part of being a college student is participating in internships along the way. Whether it’s with a large corporation or a smaller company, your goal is to try your best and take away as much as possible during your time there. Not only are internships resume builders, they’re a great way to learn valuable skills from people in your field! It’s not just about landing the internship but about what you do during your time there. Here’s a list of tips from our very own IMC intern that can help you shine!
One of the greatest things about living digitally is having everything you need and enjoy right at your fingertips, including some of your favorite apps. As we continue to embrace the digital age, more and more apps are surfacing. We’re an office of avid smartphone users and we’re sharing our favorite go-to apps that make work a little easier (and more entertaining)!