We are thrilled to welcome Erica to Image Marketing Consultants! Erica became a member of IMC in late Spring, and joined the design team as a Junior Graphic Designer. Erica’s love of graphic design stemmed from a greeting card business that she created on Etsy. She decided to pursue this passion and obtained her degree from Central Connecticut State University in Graphic Information Design, with a minor in Communications.
Get to know more about Erica
June marked the halfway point of 2017, and we can’t believe how quickly the months have gone by. They say that “time flies when you are having fun” and that certainly applies to our office in June. We worked hard, but enjoyed helping our clients, and creating content for them. Here are some highlights of three things we did last month:
1.) Our President Kate and Account Director Crystal put their golf swing to the test at the annual Eddie Adames Memorial Golf Tournament. They helped raise money for local entrepreneur Eddie Adames, who passed away 3 ye
ars ago. This golf tournament was established to remember Eddie’s love of golf and to benefit his children’s college funds. Eddie’s restaurant, Eddie’s Sombrero, is one of our clients, and we were happy to support them at this event!
We get it. Some work days just seem like they are dragging along. Your productivity has hit an all time low, and you find your eyes glued to the clock waiting for it to reach 5:00. There are many days when our design team’s growing to-do list seems to never end, and when our office needs a pick-me up to refresh and recharge. Music is what helps us stay motivated and energized. We like to mix up the songs we listen to, and try out new genres. Here are the songs that we love that help us “face the music” and get to work:
The number 10 holds a significant place in the world. The Bill of Rights is comprised of 10 amendments to the Constitution. A telephone number including the area code is 10 digits long. A decade is defined as a combination of 10 years, and in 2017 Image Marketing Consultants celebrated this milestone, reaching its 10th anniversary in business.
President Kate Sirignano felt that owning her own company would allow her to better balance her work life. She dreamed of being a business owner from a young age, and fulfilled that dream at just 23 years old with the creation of Image Marketing Consultants. The company was born as an event-marketing agency-an industry where Kate thought her business could thrive and expand.
Last month MAY have been a little bit busy for IMC. Our team was hard at work, traveling to conferences, and creating and promoting content for our clients. We thought we would give you the inside scoop on three things we did in May:
1.) They say that what happens in Vegas, stays in Vegas. However, our President Kate, and Account Director Crystal had much to share with us when they returned from their Las Vegas business trip. Kate and Crystal traveled to the ICSC ReCon at the end of the month. They spent four days in Nevada meeting with companies from across the country. Kate felt that the conference was a valuable experience.
“It was nice to be able to meet up with our national client Centennial, network with businesses from all over the country, and spend a little bit of time enjoying Las Vegas.” she said.
We are thrilled to announce that Image Marketing Consultants was named one of the 16 Best PR Firms in the Hartford area by Expertise. 45 firms were reviewed and scored on more than 25 variables across five categories:
We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.
Here is a little more information about her!
Instagram has been one of the top social media sites since 2010, and continues to connect people worldwide through creative images. Instagram has been a way for businesses to advertise their products and services to reach out to potential customers. Last May, Instagram launched a new business feature that will provide information to companies like never before. If your company hasn’t switched to the business feature already, now is the time to gain insights on your posts, stories, and followers.
Many people have come to believe that social media has overtaken digital marketing, but we beg to differ. There
are over 2.9 billion people that use email every day, that’s three times the user accounts on Facebook and Twitter combined.
If you aren’t using e-blasts as a regular marketing tool, its a good idea to add them to your content marketing toolbox!
Experienced marketers use email as a major way to promote their business, and it is their base of promotional efforts and advertising strategies.