We’re a marketing agency focused on meeting deadlines (and expectations) for our clients. Image Marketing’s public relations team is always looking for tools that will make our jobs easier when we’re tasked with creative work. We’re constantly talking about the latest tool or app that can help us design modern, Pinterest-y looking images for our clients.
Yes, Pinterest-y is an adjective in our office.
On any given day, we could be working on projects for 5 different clients at once. On Monday we could be mocking up a stylish new email template. Wednesday might call for finding new social media images for the weekend’s posts. We research to find images that complement each brand while doing it quickly (especially as the holiday season approaches).
Here are the top 5 design tools that we’ve been loving for our projects lately. They’re all user-friendly, modern, and help us do what we do best: make your brand shine visually. All have our stamp of approval as safe & trustworthy applications.
Rapid, effective and fun wireframing software
We’ve introduced Balsamiq to several friends and coworkers that need help with website redesign projects. Imagine a digital version of a whiteboard used to create your site’s new skeleton. Instead of bringing your vision to life with dry-erase markers, Balsamiq lets you do it all online by selecting hundreds of common website buttons and tools to draw out your new site. Some buttons that we love are the social media icons, radio buttons, a search bar, and a shopping bag icon for checkout. It’s a wireframe tool, so it outlines a general visual of what you want your site to look like. read more…
Our team is always growing, and this month we welcomed Amanda as our Digital Marketing Coordinator. Amanda joins us after previously working with Clarus Commerce, an e-commerce company that owns several subscription-based online shopping websites.
Amanda spent her four years of college on Boston’s North shore at Endicott College. She majored in communications with a concentration in advertising and a minor in psychology. Amanda chose her career in advertising based on her love of art and writing. She felt that this field would be a good hybrid of her two passions.
Get to know some more about Amanda:
The beginning of October has signaled the start of holiday preparation. Retailers and businesses have begun to plan for the holidays. If you’re a little behind schedule, don’t worry. It’s not too late to create a holiday marketing plan for your business or brand.
In the upcoming holiday months, marketing on social media is a key component to promoting your brand. Here are some ideas to help keep your posts trendy, up-to-date, and ready for the holidays.
We are delighted to have our intern Nicole joining us for the Fall. Nicole is a native of the Bronx, New York, and is currently a senior at Central Connecticut State University. She is pursuing her degree in strategic communications and public relations, and is a member of Central’s honors program.
We spoke with Nicole to learn more about her:
Can you believe that summer is winding down? These last few months have flown by! The IMC team has been busy with new clients, and holiday projects, and we even snuck in some time to enjoy the summer sun! As we head into fall, we are reflecting on the highlights that these last few months offered:
1.) B2S creative- Our designers were ready for back to school season in July! They created Facebook cover photos, social posts, signage, and a billboard. The back to school season is the busiest time of year for our retails clients, so we always try to be as helpful as possible.
Getting back into the office on Monday means there’s a whole new week of projects, new goals to achieve, emails to answer, and a much needed coffee on our desks.
Here’s a few things that we do to make Mondays the best they can be: read more…
We are thrilled to welcome Erica to Image Marketing Consultants! Erica became a member of IMC in late Spring, and joined the design team as a Junior Graphic Designer. Erica’s love of graphic design stemmed from a greeting card business that she created on Etsy. She decided to pursue this passion and obtained her degree from Central Connecticut State University in Graphic Information Design, with a minor in Communications.
Get to know more about Erica
June marked the halfway point of 2017, and we can’t believe how quickly the months have gone by. They say that “time flies when you are having fun” and that certainly applies to our office in June. We worked hard, but enjoyed helping our clients, and creating content for them. Here are some highlights of three things we did last month:
1.) Our President Kate and Account Director Crystal put their golf swing to the test at the annual Eddie Adames Memorial Golf Tournament. They helped raise money for local entrepreneur Eddie Adames, who passed away 3 ye
ars ago. This golf tournament was established to remember Eddie’s love of golf and to benefit his children’s college funds. Eddie’s restaurant, Eddie’s Sombrero, is one of our clients, and we were happy to support them at this event!
We get it. Some work days just seem like they are dragging along. Your productivity has hit an all time low, and you find your eyes glued to the clock waiting for it to reach 5:00. There are many days when our design team’s growing to-do list seems to never end, and when our office needs a pick-me up to refresh and recharge. Music is what helps us stay motivated and energized. We like to mix up the songs we listen to, and try out new genres. Here are the songs that we love that help us “face the music” and get to work:
The number 10 holds a significant place in the world. The Bill of Rights is comprised of 10 amendments to the Constitution. A telephone number including the area code is 10 digits long. A decade is defined as a combination of 10 years, and in 2017 Image Marketing Consultants celebrated this milestone, reaching its 10th anniversary in business.
President Kate Sirignano felt that owning her own company would allow her to better balance her work life. She dreamed of being a business owner from a young age, and fulfilled that dream at just 23 years old with the creation of Image Marketing Consultants. The company was born as an event-marketing agency-an industry where Kate thought her business could thrive and expand.