Public Relations

Public relations is a fluid process of strategic communication that builds and strengthens mutually beneficial relationships between your company and your target audience.  Image Marketing Consultants understands how to anticipate, analyze, and interpret the attitudes and issues that impact your company. With this understanding, we continuously plan and implement strategies that manage your messages and enhance your image.

Our public relations services include:

Media Relations

When working with the media, it’s all about relationships. At Image Marketing Consultants, every member of the staff works diligently to maintain active working relationships with a variety of media contacts in and around Connecticut and New England.

We also develop and write press releases that sing to journalists and reporters and we get your worthy stories to the widest possible media coverage available.

Relationship Building

Nothing is more powerful than two organizations coming together to achieve the same goal. We help our clients partner with these organizations when promotions and advertising as a team just makes sense. We can also help build affiliate and brand ambassador programs as well as loyalty incentives, or even network on your behalf and act as an extension of your sales team.

Media Training

Nothing can be more nerve wracking than knowing you’re going to speak to media. We can relate, but long ago overcame those fears and can help you do the same. Even if you’re fearless in the face of a microphone, we can help you hone your skills to help make you a media master. Our media training can make you a specialist in journalist interactions and help you deliver your message across any medium with poise and professionalism than ensures what you say—not the scared look in your eyes—is the only thing people will be talking about.

Employee Communications

The most important part of any brand is its people. That’s why employee communications is so important. Let Image Marketing Consultants help manage your internal communications via newsletters and blogs, press releases, internet communications, and team building activities to ensure your well-oiled machine stays on point and on the same page.

Crisis Management

You’ve seen it before. There’s a business in crisis and it’s clear that they don’t have a damage control plan. When you need us – and we hope you never will – we’ll immediately step in with a comprehensive strategy to take control of the public messaging and preserve your company’s positive image.