One major reason is that the content, be it the landing page on the website or the text on a video for YouTube, has no call to action. You present your message but you do not follow that with what the audience should do next. That’s why even the most well-done content in social media isn’t converting to results.
That call of action could be to click or pick up the phone for a complimentary consultation. It could be to place an order for gold-plated earrings for which there is free shipping. It could be to scroll through the contact information to find your government representatives and then create your own email to tell them how you feel about a certain piece of legislation. It could be to donate $10 to the victims of a natural disaster.
When you don’t have a clear call to action, you leave your target markets hanging. They have no direction as to what to do next. And you have wasted this opportunity.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs firstname.lastname@example.org, 203-404-4868.