Based on what’s going on out there, many companies are deciding to use social media to promote their businesses. They take a giant leap to get a presence on Facebook, Twitter, LinkedIn and other platforms—and then, inexplicably, forget about it. They don’t take the time to add new posts and news to their pages. Many experts say that it’s better to have no social media business page at all if you’re going to end up having one that’s essentially empty.
If you’re going to make the move to social media marketing, before you start:
- Discuss with your team whether or not you’ll have enough content and ideas to update it at least every few days.
- Study some of the business sites out there analogous to yours and see what attracts the most attention (likes, comments, etc.)
- Determine who in your organization can adequately devote several hours a week to the effort, or, in lieu of that, commit to hiring a social media expert or marketing firm to do it for you.
- Don’t let up. Keep it going. It’s still a relatively new marketing method with a lot of unknowns—but what is known is that inactivity leads to disinterest.
Kate Sirignano, founder of Image Marketing Consultants, invites you to complimentary consultation on your marketing, public relations, partnership, special events, and social media needs firstname.lastname@example.org, 203-404-4868.