Picking the right public relations agency in Connecticut can improve your website rankings just as much as using SEO. Public Relations is a powerful resource that more marketers and top companies are starting to take advantage of. They aim to inform the public about your business by providing free media coverage instead of paid ads and build consumers trust within your company. This brings more consumers to your website while building your brand image.
What a CT Public Relations Specialists can do for you:
Create a positive brand image
Agencies in Connecticut that specialize in public relations will help your business keep a clean status. If something were to go wrong, a public relations agency can help rebuild your company’s trust. In example, a company may experience negative online reviews. This degrades your company and will have customers rethinking if they actually want to go to you for your services, or your competitors. Public relations specialists will rebuild your company in various ways with media coverage for you to rebuild trust in customers.
You’ve probably seen many marketing campaigns from huge corporations, like Nike, fail miserably with the negative message consumers can take from it. This is where public relations comes in, to create a strategic plan to fix this blunder.
Image Marketing Consultants, located in Plantsville, CT, is able to get various clients on news channel segments. This way, we highlight the strengths of our clients and get consumers talking about them in a positive light.
Assist in Event Promotion
Is your company planning an event, or store opening that needs to get the public’s attention? Public relations agencies will come up with various ways to promote this event whether it is through social media, press releases, news segments and more.
Image Marketing Consultants has planned multiple events for companies in Connecticut to gain a wide range of attention and assist in the detailed plannings. Image has helped openings for companies like Vesta and Planet Fitness. Image Marketing incorporates unique details like food trucks and giveaways that are attractive for consumers to show up and support recognition for a new store opening.
Craft press releases
Press releases can be distributed through various websites and social media pages. This gains exposure to your company and more consumers will click on the link for this page, leading them to your main site. Press releases give you free media coverage for a big store event about to take place, or any changes happening within your company, and pitch a news story that will be widely distributed. These can be used on top of Facebook ads or any other social media advertisements to gain a wider range of publicity.
Blogs are an added bonus to your website to significantly improve your website rankings. Public relations specialists can write and create blogs for your site through internal or external sites. While this seems like it wouldn’t have a direct impact to promote your company, the keywords used in the blog can can have a direct link to your rankings, which is similar to the use of SEO.
How you can use PR in CT to achieve your goals:
Search for a public relations or marketing agency in Connecticut that can help achieve the goals you have in mind. There are many small agencies around. It is beneficial to find one that can specialize in your niche. Image Marketing Consultants can cater towards multiple types of companies, but specializes in large and small retail outlets.
You know what your business does, but ask yourself these questions to find the perfect agency for you:
- Can the agency cater towards my company’s needs?
- Do they specialize in my company’s market?
- If so, can they understand and grasp my company’s tone to build a CT public relations strategy specialized to my brand?
Stick to more than one strategy to build brand awareness and attract more consumers to your website. If you’re looking for a public relations agency in Connecticut, contact us today to see our approach to build brand awareness for your company with our unique and creative services.