Videos are quickly becoming one of the best ways to keep your followers interested and engaged in your content on Instagram. We’re here to tell you it’s simple to keep up with the growing trend when you use canva.com. If you’re not familiar with the term, GIF stands for Graphics Interchange Format. It’s essentially images that move. You might be wondering what’s the difference between a video and a gif? Well animated GIFs and videos are the same concept, but they differ in implementation. GIF started out as a normal image, and the animation was tacked on later. An animated GIF is a series of frames. Also, no sound. A video, on the other hand, can use a large variety of formats with sound. Some video formats show only the pixels that have changed from frame to frame.
GIF videos are fun, interactive, and allow you to say a bit more to your audience online with just one post. You can choose to make an illustration look animated or make your GIF more text based! It’s up to you to decide how customized your post will be. Get creative with it!
“Sports Illustrated, People Magazine, and TIME have seen almost 90 to 100 percent increases in their video output from May 2016 to May 2017. When Instagram first launched video, there was a 15 second time limit. Now, Instagram videos can be as long as 60 seconds, giving publishers more time to make an impact.”
If you have a Canva For Work account, you can choose to download your design as an animated GIF or movie. Keep reading to find out how you can make your first GIF for Instagram just like the pros.
Step 1: Select the social post format you’d prefer. In this case it’s Instagram!
Step 2: Upload the image you want to use for your background (it will be static in the back of your moving elements). There are some gorgeous free images on pexels.com or unsplash.com.
Step 3: Resize it to the size you’d prefer.
Step 4: A GIF is made up of multiple different layers. Click on the “elements” option – and then you can drag the corners of whatever shape you choose to resize it! You can also change the shapes color.
Step 5: Click on “text” next and play around with the various options. Remember to use the same font if you want your GIF to be consistent.
Step 6: When your graphic is done, click on download and make sure to select Animated GIF/Movie. This will convert your images from flat and static to an image that’s moving.
It’s important to preview your GIF to make sure it’s working to your liking. Download and get ready to convert your file for Instagram!
It’s simple with an app called GifLab. Click on GIF for Instagram once you’ve opened the app and select save and share on Instagram. It’s really that easy.
If you’re a small business with BIG goals, Small Business Saturday is a day you won’t want to miss. It’s a day founded by American Express to celebrate and support small businesses and all they do for their communities. You might have noticed it’s becoming an essential part of the holiday shopping season for entrepreneurs across the country. Keep reading to find out how you can get your store and even your whole neighborhood ready for a day of shopping small.
Now that over 1.5 million more places in the U.S. started accepting American Express® Cards in 2017, it’s never been easier to find nearby small businesses where you can use your Card, #ShopSmall, and support your community. (americanexpress.com)
- Plan to host a shop small event at your retail location to bring everyone together! Come up with a special deal for your customers – like 50 percent off if you show a receipt from another participating shop in the area. Collaborating with other stores will only increase your sales and allow you to make valuable connections, too.
Create a Facebook event and make sure to mention all that you’re offering customers.
- Give out Shop Small swag. Tote bags, posters, balloons, and so much more are available for any small business to enjoy. Grab some shop small merchandise from your local “neighborhood champions.” These are essentially ambassadors in your community ready to spread the word about all things Small Business Saturday. You can find the champions in your area here.
- Make sure to promote your business on social media leading up to the day! Let everyone know that they should #ShopSmall during their holiday shopping this year. Create your own marketing materials using the Shop Small Studio for free. It’s an amazing tool where you’ll be able to design custom graphics with Shop Small branding.
- Work on freshening up your checkout area. It’s important for customers to feel that they have a clear path to where they need to go. It sounds simple, but can be absolutely essential for an influx of shoppers. Put out some type of greenery for an organic and inviting vibe. It also helps to light a large candle with the warm holiday scent of your choice. You won’t regret making this space comfortable for your new clients!
If you’re shopping on Saturday, you’ll want to use the American Express Shop Small Map to find all the participating businesses near you. Join organizations across the country in supporting your local small business! Where will you be shopping this year?
Interested in promoting your small business after Small Business Saturday? Contact Image Marketing Consultants to get the results you want this year and beyond.
There’s one platform that’s taking over the image organization game. If you’re constantly brainstorming ideas for your next big project, looking for the best DIY inspiration, or hoping to expand in your small business – Pinterest is your new best friend. You’ll be pinning and advertising your company in no time when you sign up. If you’re not already familiar with Pinterest (you’re seriously missing out), it’s essentially a virtual vision board where any user can compile images in separate boards they setup. Pinning to these boards takes little to no time and simply means that you’ve placed an image you LOVE into a group of similar items. Sound simple? Keep reading for 5 Pinterest tips you’ll need to implement into your marketing strategy before the new year.
Set up organized boards that relate directly to your business:
If you’re promoting a pet company on pinterest, you’ll want to organize your boards to best fit your target audience. Think about what your customers do with their pets. Are they at the dog park on weekends? Do they often buy treats and accessories from your store? Start with the main products you offer, and expand from there! Try organizing an accessories board with your dog collars, toys, and clothing. Make sure your images are high quality, cohesive to the board you’re using, and eye catching.
Create and pin brand specific content to advertise your products/services:
You can actually design your own pins using platforms like canva.com. Make sure to use fonts and colors that represent your business! Once you’ve made your pin, you’ll click “create pin” in your account and link your website, etsy shop, or shopify to the pin. If you’re unsure of what to post first, it’s fun to promote a promo code on your graphic for new customers to enjoy. Still hesitant? have the Image Marketing experts design content that you can use.
Use secret boards to your advantage:
Secret boards are exactly what you’re probably thinking – it’s a tool for you to keep secret boards on your profile if you’re not ready to make them public quite yet. This can be helpful if you’re trying out new top secret products!
Join group boards:
There are so many other small businesses out there that you can connect with on Pinterest. Group boards allow users to support each other whether you’re starting your own or requesting to join another group. It will allow you to share pins with other small businesses like yours! Pick groups that are related to your niche and you’ll find a community perfect for you.
Enable rich pins:
Drive traffic to your account with rich pins! “Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin.” (pinterest.com)
Check out these rockstar pinterest accounts for inspiration.
Anthropologie: Notice how they feature boards like home “decor and design” or “travel guide”
Their content is brand specific and relates to everything in their store.
Birchbox: This brand knows exactly how to reach their target audience with beauty tutorials, hair inspiration, and lifestyle tips.
Martha Stewart Living: This account features really high quality photography of food for recipes, DIY projects, and of course Martha Stewart!
Pinterest has an amazing help center if you’re trying any of these tips for the first time.
Image Marketing Consultants specializes in creative content design and social media management for clients, regardless of industry or domain. If you are interested in learning more about how we can craft a branding, creative, or social media marketing strategy for your business, contact us!
Before I dive into any dish I’m about eat, I almost always take out my phone to take a picture of it for my Snapchat story.I make sure I take pictures with my friends at events to ensure there’s at least one quality picture I can share with my followers on Instagram and Facebook. This is an example of an era of visual culture that we’re all a part of-something that marketers should be taking advantage of.
We’ve all heard the saying, “a picture speaks a thousand words,” but now visuals are becoming even more powerful. It is nearly impossible for users to consume all of the content that is being posted throughout all social media platforms. The average human attention span has decreased. This makes it extremely difficult for companies to share all of their product and service information to their consumers. Incorporating visuals can help businesses with this new phenomenon to catch their consumers’ attention quickly, while ensuring the point gets across to them within seconds. Content with relevant images get 94% more views than content without relevant images.
Tips When Posting An Image (more…)
Consumers can see right through advertisements and be made to feel as though they are being forced to purchase a product or service. The concept of public relations is used to create a personal relationship between your company and the consumer. It’s not simply a sales pitch manipulating your consumer to buy from your business and increase sales. Rather, it works to build a buzz and reinforce a positive brand image. There are various services offered through public relations that can strengthen a company’s presence just as much as advertising can!