We were recently invited to cover our client’s fashion week show featuring plus and petite ready to wear ladies styles! The new Boscov’s store located in the Westfield Meriden Shopping Center is in the middle of a week of fabulous fashion shows featuring the latest and greatest fall and winter looks for women of all sizes and body shapes. Check out some of our favorite looks from Monday’s show and make sure to stop down to one of the remaining shows this week were all participants are entered to win a $200 shopping spree and receive a 20% coupon!
Kelsey wearing a fabulous outfit from Calvin Klein.
Love this gorgeous blue shift dress that model Cassandra is wearing!
Taixa wore this great boucle sweater and Calvin Klein pencil skirt which can be taken from the office to a night on the town!
We love this business casual outfit that Britney is wearing. With the drop stone necklace to add a little pizzazz, this is the perfect ensemble for day to night looks!
Jenna looks fabulous in this fun and flirty floral top and black leggings.
If you don’t think that Instagram is a social media outlet for your business, think again, because it is and it’s powerful! Instagram is one of the most popular social media apps, and it is so easy to use. (more…)
Do you have a smartphone? You may or may not be surprised that some will still answer no. They just can’t seem to make the leap and are considered laggards in the industry. Although by 2020, 80 percent of the world’s adult population is projected to have smartphones, so the global wallet is surely a reasonable expectation.
As it stands today, Adyen data is reporting that mobile payments now account for 29% of all online transactions globally.
Businesses today need to determine which digital wallet vendor is best for their bottom line, along with the wallet’s usage data. And if your company is truly ready to jump on the bandwagon, we recommended asking your customers directly how they feel first. Are they comfortable storing their payment information on their phone or would they rather use a cloud-based server? This is vital information and should surely be your first step before any new digital implementation.
Overall, digital wallets provide lots of perks for both company and consumer. For instance, they are always on hand, always connected to the internet and make it simple to provide coupons and deals directly to the user’s device for instant access.
If you haven’t considered this digital evolution, we say it’s time to start.
Explainer videos are affordable and have proven extremely effective to help sell a product or service. They have boomed in popularity, especially over the last year, and helped many businesses increase their bottom line.
Here are four reasons why your business needs an explainer video.
Clarify Your Product or Service There are many different ways people can interpret what they read and by creating an explainer video for your product or service, you are taking the guess work out of it. Customers gain a better understanding of what you are offering when they hear someone explain it. This helps them to connect with what your business can do for them and why they should choose you over other competitors.
Increase Conversion Rates According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
Get Better Search Engine Rankings
According to Spork Marketing and several others, websites with videos rank higher in Google universal searches. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure.
Grab Viral Attention The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. Presentations and pie charts are boring. People are always looking to be entertained and it’s a great time to showcase your company’s personality. And if the customer likes your video, you have an instant word-of-mouth campaign as each one continues to share it.
The Video Animation Company has prepared a great explainer video that sums it all up perfectly. It’s simple, if you have a business, you need an explainer video.
