2015 Image Marketing Holiday Party

We had such a wonderful time at our 2015 Holiday Party/Open House last night! It was the perfect opportunity to celebrate the season with friends, clients, and colleagues while showcasing our beautiful new office & festive [and very PINK] holiday decor!

IMC Team (more…)

5 Tips for Creating Successful Infographics

5 Tips for Creating Successful Infographics

If you’re not creating infographics for your business, you may want to rethink your strategy. Infographics are all the rage for a reason and visual content brings in powerful results. Consumers find infographics more engaging and easy to learn from, rather than simple text. According to HubSpot, in the past two years alone, the search volume for infographics on Google has increased over 800%.

Here are 5 tips you should keep in mind when creating one:

  • The Idea.
    Look around at some of the most popular infographics for your topic and know what your goal is. What do you want your consumers to do? Do you want them to laugh, are you trying to teach them something or do you want them to take action? It’s an important first step before you begin your design. On a side note, one of the most effective infographics used by brands is analogy.
  • Write sparingly.
    Infographics overwhelmed with text confuse the reader, and will not keep their attention. Before designing the graphic, write down bullet points of the most important, accurate information on the topic. Your information should be relevant to your message, as well as unique and interesting. It’s important to tell a good story.
  • Choose a suitable color scheme.
    A simple color palette is more inviting to readers and keeps your infographic professional. If you need help picking a color scheme use Adobe Color CC, it’s a wonderful resource. Additionally, you can search on fitting keywords, such as “corporate” or “party.” This website is definitely a step-one before you begin the design.
  • Limit your font choice.
    There should only be a maximum of 3-4 fonts used in your infographic. One for the title, as accent and to draw in your readers. The other two should be used for creative in the body of the graphic. Simple and consistent is what works.
  • Start designing.
    If you’re not a professional designer, Piktochart is a great, user-friendly website. They have a variety of templates and graphics to use. It doesn’t matter how the infographic is made, you just want to follow these steps and make sure it’s optimized for sharing.

For a little inspiration, below is an infographic invitation we created for one of our clients. Now it’s your turn!

HT_resident_invite_final2

Marketing Tip Tuesday: Thank you notes

c424f72353a0acee8cef06c3a7491feaSending a thank you note is one of the most important things you can do after meeting with a potential client. Today, most people simply send an email, but have we forgotten the personal touch of snail mail?

You will probably agree that when a client receives a thank you note in the mail it immediately conveys how important they are. It shows more than a formality, it shows someone actually took the time to hand-write it and send it, and these days that is rare.

Below are a few tips that will help in the process.

  • Use professional stationary.
    You want to make sure your cards don’t look like a typical Hallmark card. Professional stationary or branded stationary, helps with your brand exposure and also shows your client you are not a newbie.
  • Write genuinely.
    When writing a thank you note, go into detail and be specific, but be sure to sound genuine. You are thanking a potential client, so there is no need for added fluff.
  • Write as neatly as possible.
    This may sound a bit trivial, but messy handwriting can show you were either too rushed or they were not important enough. We suggest you take your time and write the note to the best of your ability.
  • Write the address on the envelope.
    It’s so easy to print labels, but if you’re taking the time to write the letter, take a minute more and write the address. It’s just another special little touch.
  • Don’t wait.
    Send your note out within a week, or your gesture won’t be fresh in the clients mind.

Believe us when we say a little thank you note goes a long way!

#FashionFunFriday: Spice it Up!

There’s another way to spice up fall, and it doesn’t involve a pumpkin spiced latte. It’s simply adding some accessories to your wardrobe!

When you add accessories to the clothes you already have, you can create a whole new look for fall.

A great way to add a pop of autumn color is by wearing a statement necklace. Bauble Bar and Kendra Scott  have some great necklaces and they both have a large selection to choose from. Kendra Scott in particular, has so many different color options and one necklace can come in 10 or more colors.

necklace

Scarves are also a great accessory to add. They keep you warm, and add depth to your look. To find some unique looks you can shop on Etsy for handmade options. Department stores also have a big selection to choose from if you want to try on an array of styles.

scarf

Adding a belt to an outfit is also a good option. You can change up a dress style, or make your black dress pants stand out. There are so many great places to find a belt, Nordstrom has close to 250 belts to choose from, for any style or budget.

belt

 

So be bold, spice it up and accessorize like never before!

Marketing Tip Tuesday: What Posts work?

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When posting on social media, it can be hard to come up with a variety of content for your followers. Although the more you post, the more you can see which type of post is the most successful and receives the most traffic.

What works the best can be the simplest solution, and you should always repeat what works. If your followers interact most with your videos, then post more videos. If they like your tips and tricks, post more of them. It’s that simple.

Facebook and Hootsuite offer reports that show how well your social posts are doing. Each week, Facebook will send you an email with insights on how well your page did, and you can create free reports with Hootsuite without having a premium membership. By using these insights, you’ll be able to see how many people visited your page, and how many likes or favorites your posts had. 

It is not a bad idea to try new things, in-fact fresh content is always encouraged, but like the old saying goes, “if it ain’t broke, don’t fix it.”