Many companies now use blogs as part of their ongoing marketing efforts. So a blog about blogs is not totally odd!
Many blogs are not nearly as successful as they should be for one of three reasons—and often all three at the same time.
• They’re too wordy
• They’re not well written
• They’re unfocused (or have more than one focus)
Here’s what to do: Pick one topic to write about. Stick to it. Get to the point right away. State your objective or share your observations in as few words as possible. And as always, add visuals!
That doesn’t mean you can’t have an aside or stick in a quip. But remember that most people are stressed to the max and have little time or patience for asides or quips.
Also, avoid clichés whenever possible. Of course, clichés become clichés because they are expressive and meaningful. So go ahead and use a few if you’d like. Just don’t use so many in one blog that it seems as if they’re raining down like cats and dogs!
Some of our favorite blogs are: