There’s one platform that’s taking over the image organization game. If you’re constantly brainstorming ideas for your next big project, looking for the best DIY inspiration, or hoping to expand in your small business – Pinterest is your new best friend. You’ll be pinning and advertising your company in no time when you sign up. If you’re not already familiar with Pinterest (you’re seriously missing out), it’s essentially a virtual vision board where any user can compile images in separate boards they setup. Pinning to these boards takes little to no time and simply means that you’ve placed an image you LOVE into a group of similar items. Sound simple? Keep reading for 5 Pinterest tips you’ll need to implement into your marketing strategy before the new year.
Set up organized boards that relate directly to your business: If you’re promoting a pet company on pinterest, you’ll want to organize your boards to best fit your target audience. Think about what your customers do with their pets. Are they at the dog park on weekends? Do they often buy treats and accessories from your store? Start with the main products you offer, and expand from there! Try organizing an accessories board with your dog collars, toys, and clothing. Make sure your images are high quality, cohesive to the board you’re using, and eye catching.
Create and pin brand specific content to advertise your products/services: You can actually design your own pins using platforms like canva.com. Make sure to use fonts and colors that represent your business! Once you’ve made your pin, you’ll click “create pin” in your account and link your website, etsy shop, or shopify to the pin. If you’re unsure of what to post first, it’s fun to promote a promo code on your graphic for new customers to enjoy. Still hesitant? have the Image Marketing experts design content that you can use.
Use secret boards to your advantage: Secret boards are exactly what you’re probably thinking – it’s a tool for you to keep secret boards on your profile if you’re not ready to make them public quite yet. This can be helpful if you’re trying out new top secret products!
Join group boards: There are so many other small businesses out there that you can connect with on Pinterest. Group boards allow users to support each other whether you’re starting your own or requesting to join another group. It will allow you to share pins with other small businesses like yours! Pick groups that are related to your niche and you’ll find a community perfect for you.
Enable rich pins: Drive traffic to your account with rich pins! “Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin.” (pinterest.com)
Check out these rockstar pinterest accounts for inspiration. Anthropologie: Notice how they feature boards like home “decor and design” or “travel guide” Their content is brand specific and relates to everything in their store.
Birchbox: This brand knows exactly how to reach their target audience with beauty tutorials, hair inspiration, and lifestyle tips.
Martha Stewart Living: This account features really high quality photography of food for recipes, DIY projects, and of course Martha Stewart!
Pinterest has an amazing help center if you’re trying any of these tips for the first time.
Image Marketing Consultants specializes in creative content design and social media management for clients, regardless of industry or domain. If you are interested in learning more about how we can craft a branding, creative, or social media marketing strategy for your business, contact us!
Almost every company has a website today. In fact, if a company doesn’t have a website, many potential customers wonder why it is so behind the times and may even consider passing them up in favor of a more contemporary firm—one that realizes we’re living in the Twenty-First century.
And then, of course, there are those companies that have a website simply because they have to have a website—but do very little to maintain or update it. Okay, so they’re in the Twenty-First Century—but wish they weren’t. As much as they may like to, they can’t have it both ways.
Sometimes the problem is that these leaders don’t know the first thing about websites and don’t want to spend the funds necessary to have someone on staff who does. Other times it’s because they haven’t taken the time to read up on the value of effective website marketing.
What company leaders need to realize is that this new century is populated by many marketing communications firms that know exactly what to do when a website isn’t doing its job. And you know what? That way, these same leaders can have it both ways.
When do you know you need a new website or need to completely update the one you’ve got?
When you can’t remember the last time anyone worked on it.
When you look at it and realize that it no longer accurately reflects your brand.
When you check with your customers and discover that your site long ago stopped being useful to them.
The powers-that-be at Hyundai assumed they had a homerun in their provocative commercial in the UK. As the media have reported, it depicted a man, despair etched on his face, who has an abortive suicide attempt locking himself in the gargage and turning on the car. That’s because the Hyundai technology has an advanced feature that won’t allow it. The commercial pans with the man flipping on the gargage lights and walking sadly back to the house.
Long story short, the commercial triggered a global backlash to Brand Hyundai. It will take a while before the company will regain the momentum it has gained in climbing out the discount-car hole to standing toe-to-toe with players like Ford and GM.
The issue here is how you can avoid such brand mistakes. Here are 3 recommendations from Image Marketing Consultants.
Consider line between provocative and good taste. Humor site THE ONION can violate good taste and get away with it. But its core business is humor. Hyundai’s core business has a lot to do with human safety and satisfaction.
Take into account national/global mood. These have been times of despair in many developed countries. For example, people have been leaping from their property in Spain when the bank forecloses.
Err on side of caution. Niche brands and startups can take on more risk than established brands like Hyundai. WIth creativity you can stay within the lines.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnerships, social media, and special events needs firstname.lastname@example.org
Just like people, brands get lost and have to spend some time in “rehab.” Both, fortunately, are resilient and can bounce back from whatever. Image Marketing Consultants has 3 tips for restoring your brand.
Admit the problem. JC Penney had to first recognize, in public, that its turnaround strategy under Ron Johnson wasn’t panning out. That gave the signal to all key constituencies from security analysts to shoppers that they could now expect something different. The brand was, in a sense, saying: Give us a second chance.
Provide incentive for returning. The business media have hammered Carnival Cruise Lines as a troubled brand. It has had some severe operational problems. However, strong brands like Carnival have been bouncing back since Procter & Gamble invented the concept of brand management in the 1930s. With the right incentives people will be willing to return, if only to take another look. One incentive could be provided through contests which offer free cruises for two in exchange for the best ideas on how to improve the cruise experience. Another could be steep discounts on popular cruise distinations.
Try humor. Now that The Great Recession is over and good weather is here, people are ready to laugh again. Humor, especially directed at your own brand’s stumbles, could shift attention from the past to the future. That might lead to forgiveness.
Kate Sirignano, founder of Image Marketing Consultants, invites you to complimentary consultation on your marketing, public relations, partnership, special events, and social media needs email@example.com, 203-404-4868.
More businesses may be writing into their mission statement how they plan to change the world. This is becoming the era of the social entrepreneur.
Doing good to do well has become so recognized as a winning approach that THE NEW YORK TIMES MAGAZINE featured the thinking of Wharton professor Adam Grant on how giving gets you ahead. The incentive is clearly there for you to frame your vision in terms of making the world a little bit better place. The new missionary forces are business people who leverage their know-how to do good.
One way to become a social entrepreneur is to create a program for hiring youth this summer. Likely they are not looking for the money as much as for the experience. So, you don’t have to pay them a king’s ransom, only pay attention that they are learning. You might be their first mentor for the world of work.
Another way is to partner with a non-profit with a niche mission related to your business. Maybe that non-profit provides pro bono coaching in financial literacy and you are a financial-planning group. You can donate the time of a few of your planners.
A third way is to invent an app for the smartphone which empowers Everyman and Everywoman to accomplish something in their lives which they couldn’t. An example would be how to resist overeating.
Doing good means investing in hope for the human race. That resonates after the tragedies of Newtown, Connecticut and the Boston Marathon.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs firstname.lastname@example.org, 202-404-4868.
There are trends and there are fads. In your business you have to hedge your bets that your popular product or service will turn out to be a mere fad, like $4.50 gourmet cupcakes, and not a trend like nonfat milk.
THE WALL STREET JOURNAL reports that the bubble has burst on cupcakes, with Crumbs Bake Shop stock sinking from $13 per share to about $1.70. Not only is the Crumbs chain but also bakeries across the nation are experiencing significantly depressed demand.
That’s why Image Marketing Consultants warns about the risks involved in niche marketing. Sure, specializing in a one product or service has been profitable and a tactic to establish a strong brand identity. However, given the rapid changes in the marketplace, especially consumer preferences, businesses shouldn’t bet the ranch. They can introduce complimentary products and services, as has PepsiCo. They can also, under another brand, diversify, keeping the brands separate, as has News Corp.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs email@example.com, 203-404-4868.