There’s one platform that’s taking over the image organization game. If you’re constantly brainstorming ideas for your next big project, looking for the best DIY inspiration, or hoping to expand in your small business – Pinterest is your new best friend. You’ll be pinning and advertising your company in no time when you sign up. If you’re not already familiar with Pinterest (you’re seriously missing out), it’s essentially a virtual vision board where any user can compile images in separate boards they setup. Pinning to these boards takes little to no time and simply means that you’ve placed an image you LOVE into a group of similar items. Sound simple? Keep reading for 5 Pinterest tips you’ll need to implement into your marketing strategy before the new year.
Set up organized boards that relate directly to your business: If you’re promoting a pet company on pinterest, you’ll want to organize your boards to best fit your target audience. Think about what your customers do with their pets. Are they at the dog park on weekends? Do they often buy treats and accessories from your store? Start with the main products you offer, and expand from there! Try organizing an accessories board with your dog collars, toys, and clothing. Make sure your images are high quality, cohesive to the board you’re using, and eye catching.
Create and pin brand specific content to advertise your products/services: You can actually design your own pins using platforms like canva.com. Make sure to use fonts and colors that represent your business! Once you’ve made your pin, you’ll click “create pin” in your account and link your website, etsy shop, or shopify to the pin. If you’re unsure of what to post first, it’s fun to promote a promo code on your graphic for new customers to enjoy. Still hesitant? have the Image Marketing experts design content that you can use.
Use secret boards to your advantage: Secret boards are exactly what you’re probably thinking – it’s a tool for you to keep secret boards on your profile if you’re not ready to make them public quite yet. This can be helpful if you’re trying out new top secret products!
Join group boards: There are so many other small businesses out there that you can connect with on Pinterest. Group boards allow users to support each other whether you’re starting your own or requesting to join another group. It will allow you to share pins with other small businesses like yours! Pick groups that are related to your niche and you’ll find a community perfect for you.
Enable rich pins: Drive traffic to your account with rich pins! “Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin.” (pinterest.com)
Check out these rockstar pinterest accounts for inspiration. Anthropologie: Notice how they feature boards like home “decor and design” or “travel guide” Their content is brand specific and relates to everything in their store.
Birchbox: This brand knows exactly how to reach their target audience with beauty tutorials, hair inspiration, and lifestyle tips.
Martha Stewart Living: This account features really high quality photography of food for recipes, DIY projects, and of course Martha Stewart!
Pinterest has an amazing help center if you’re trying any of these tips for the first time.
Image Marketing Consultants specializes in creative content design and social media management for clients, regardless of industry or domain. If you are interested in learning more about how we can craft a branding, creative, or social media marketing strategy for your business, contact us!
One of the greatest things about living digitally is having everything you need and enjoy right at your fingertips, including some of your favorite apps. As we continue to embrace the digital age, more and more apps are surfacing. We’re an office of avid smartphone users and we’re sharing our favorite go-to apps that make work a little easier (and more entertaining)!
Almost every company has a website today. In fact, if a company doesn’t have a website, many potential customers wonder why it is so behind the times and may even consider passing them up in favor of a more contemporary firm—one that realizes we’re living in the Twenty-First century.
And then, of course, there are those companies that have a website simply because they have to have a website—but do very little to maintain or update it. Okay, so they’re in the Twenty-First Century—but wish they weren’t. As much as they may like to, they can’t have it both ways.
Sometimes the problem is that these leaders don’t know the first thing about websites and don’t want to spend the funds necessary to have someone on staff who does. Other times it’s because they haven’t taken the time to read up on the value of effective website marketing.
What company leaders need to realize is that this new century is populated by many marketing communications firms that know exactly what to do when a website isn’t doing its job. And you know what? That way, these same leaders can have it both ways.
When do you know you need a new website or need to completely update the one you’ve got?
When you can’t remember the last time anyone worked on it.
When you look at it and realize that it no longer accurately reflects your brand.
When you check with your customers and discover that your site long ago stopped being useful to them.
Based on what’s going on out there, many companies are deciding to use social media to promote their businesses. They take a giant leap to get a presence on Facebook, Twitter, LinkedIn and other platforms—and then, inexplicably, forget about it. They don’t take the time to add new posts and news to their pages. Many experts say that it’s better to have no social media business page at all if you’re going to end up having one that’s essentially empty.
If you’re going to make the move to social media marketing, before you start:
Discuss with your team whether or not you’ll have enough content and ideas to update it at least every few days.
Study some of the business sites out there analogous to yours and see what attracts the most attention (likes, comments, etc.)
Determine who in your organization can adequately devote several hours a week to the effort, or, in lieu of that, commit to hiring a social media expert or marketing firm to do it for you.
Don’t let up. Keep it going. It’s still a relatively new marketing method with a lot of unknowns—but what is known is that inactivity leads to disinterest.
There are trends and there are fads. In your business you have to hedge your bets that your popular product or service will turn out to be a mere fad, like $4.50 gourmet cupcakes, and not a trend like nonfat milk.
THE WALL STREET JOURNAL reports that the bubble has burst on cupcakes, with Crumbs Bake Shop stock sinking from $13 per share to about $1.70. Not only is the Crumbs chain but also bakeries across the nation are experiencing significantly depressed demand.
That’s why Image Marketing Consultants warns about the risks involved in niche marketing. Sure, specializing in a one product or service has been profitable and a tactic to establish a strong brand identity. However, given the rapid changes in the marketplace, especially consumer preferences, businesses shouldn’t bet the ranch. They can introduce complimentary products and services, as has PepsiCo. They can also, under another brand, diversify, keeping the brands separate, as has News Corp.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs email@example.com, 203-404-4868.
Newsletters remain a low-cost way to highlight what’s going on in your business or a message that can resonate with almost an infinite number of constituencies, ranging from prospects to the media. Thanks to current technology, you can format it for any way you want to deliver it, including mobile. Here are 4 tips from Image Marketing Consultants.
Choose the right template. The look is everything. Invest the time in reviewing templates, compare what you assess as appropriate to what your competition is doing, then determine how you can differentiate yourself from your competition.
Focus on content. What you present should not be easily available in other contexts. For example, if a new bill is pending in Congress and all your competitors are presenting their analysis of it, you can add value by interviewing a variety of experts, ranging from those in law to those in recruiting. If the value is high enough, the media could be interested. Flag them on your approach and tell them why their own readers would find the content useful.
Create a community. People, even no-nonsense professionals, crave belonging, especially as part of groups important to their work. The group process is a means of exchanging information and insight and networking. Find out through direct contact, surveys, or focus groups what your audience needs to become a community, then provide it. That might be a mechanism, such as on LinkedIn, to facilitate presenting an issue, then opening the conversaton for input.
Be consistent. When launching your newsletter, establish a schedule you can maintain. Your objective is to have your readers look forward to receiving the newsletter. Your credibility will be hurt if you disappoint them.
Kate Sirignano, founder of Image Marketing Consultants, is available for complimenatary consultations on marketing, public relations, partnerships, special events, and social media firstname.lastname@example.org, 203-404-4868.