Generational Divides: Image Marketing Consultants Looks at Market Segments

Is your residential real estate agency targeted toward the professionally established Generation X house hunters or the under-30 struggling to find property they can afford?  If you don’t know that, neither will your potential customers.  With such severe competition in just about every industry it is key to be clear about what your business is as a brand and what segments it can most profitably focus on.

That applies whether your business is residential real estate, dining, driver education, or affordable housing.  The most common mistake businesses make is attempting to be all things to all possible buyers.  That confuses the shopper.  It also dilutes the brand message.

For the new year, please go back to the drawing board and determine which are the most profitable market segments or single segment.  Then develop your strategic plan and tactics for reaching them effectively and cost efficiently.

Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation on your marketing, public relations, partnerships, special events, and social media, 203-404-4868.  This holiday season give yourself the gift of a more successful business.

Your Mission Statement: The 3 Ps, from Image Marketing Consultants

 Mission statements for your organization are important.  You may be running a business or operating a non-profit.

What’s in the mission statement captures why you exist, your goal and objectives, how you plan to achieve them, and why all this matters.  Through your mission statement you attract customers or clients, good workers, investment capital, media attention, and strategic alliances or partnerships.

That’s a lot riding on the mission statement.  However, it must be short.  That was always the situation.  It’s more so now in this era of Twitter or short form.  The average attention span keeps shrinking.

Here are the 3Ps, from Image Marketing Consultants:

Passion.  You reach into your heart.  You search for why you and many others should put their trust, time, and money into your organization.

Pragmatism.  Lofty ideals aren’t enough.  You must provide evidence that you can get from an abstraction to something which works.

Public Interest.  In what ways are you contributing to your little piece of the universe?  Are you making it easier for the disabled to navigate their residences?  Are you generating jobs?  Are you creating wealth for shareholders?

Kate Sirignano, founder of Image Marketing Consultants, provides complimentary consultations for Mission Statements, Marketing, Advertising, Partnerships, Public Relations, Special Events, and Social media, 203-404-4868.