How to use PR in Connecticut to Drive More Traffic to Your Site

Picking the right public relations agency in Connecticut can improve your website rankings just as much as using SEO. Public Relations is a powerful resource that more marketers and top companies are starting to take advantage of. They aim to inform the public about your business by providing free media coverage instead of paid ads and build consumers trust within your company. This brings more consumers to your website while building your brand image.

What a CT Public Relations Specialists can do for you:

Create a positive brand image

Agencies in Connecticut that specialize in public relations will help your business keep a clean status. If something were to go wrong, a public relations agency can help rebuild your company’s trust. In example, a company may experience negative online reviews. This degrades your company and will have customers rethinking if they actually want to go to you for your services, or your competitors. Public relations specialists will rebuild your company in various ways with media coverage for you to rebuild trust in customers.

You’ve probably seen many marketing campaigns from huge corporations, like Nike, fail miserably with the negative message consumers can take from it. This is where public relations comes in, to create a strategic plan to fix this blunder.

Image Marketing Consultants, located in Plantsville, CT, is able to get various clients on news channel segments. This way, we highlight the strengths of our clients and get consumers talking about them in a positive light.

Assist in Event Promotion

Is your company planning an event, or store opening that needs to get the public’s attention? Public relations agencies will come up with various ways to promote this event whether it is through social media, press releases, news segments and more.

Image Marketing Consultants has planned multiple events for companies in Connecticut to gain a wide range of attention and assist in the detailed plannings. Image has helped openings for companies like Vesta and Planet Fitness. Image Marketing incorporates unique details like food trucks and giveaways that are attractive for consumers to show up and support recognition for a new store opening.

Craft press releases

Press releases can be distributed through various websites and social media pages. This gains exposure to your company and more consumers will click on the link for this page, leading them to your main site. Press releases give you free media coverage for a big store event about to take place, or any changes happening within your company, and pitch a news story that will be widely distributed. These can be used on top of Facebook ads or any other social media advertisements to gain a wider range of publicity.

Blog Creation

Blogs are an added bonus to your website to significantly improve your website rankings. Public relations specialists can write and create blogs for your site through internal or external sites. While this seems like it wouldn’t have a direct impact to promote your company, the keywords used in the blog can can have a direct link to your rankings, which is similar to the use of SEO.

How you can use PR in CT to achieve your goals:

Search for a public relations or marketing agency in Connecticut that can help achieve the goals you have in mind. There are many small agencies around. It is beneficial to find one that can specialize in your niche. Image Marketing Consultants can cater towards multiple types of companies, but specializes in large and small retail outlets.

You know what your business does, but ask yourself these questions to find the perfect agency for you:

  • Can the agency cater towards my company’s needs?
  • Do they specialize in my company’s market?
  • If so, can they understand and grasp my company’s tone to build a CT public relations strategy specialized to my brand?

Stick to more than one strategy to build brand awareness and attract more consumers to your website. If you’re looking for a public relations agency in Connecticut, contact us today to see our approach to build brand awareness for your company with our unique and creative services.

Robert Landino, Former CEO of Centerplan, Launches New Charity Initiative

Connecticut Entrepreneur Helps Los Angeles Homeless Have Access to Clean Clothes

Robert Landino helps launch a new service called The Laundry Truck LA

North Haven, CT – Homeless people across the Los Angeles region can finally have access to clean clothing. The Laundry Truck LA, a free mobile laundry service for homeless individuals, was co-created in 2017 by Connecticut businessman Robert Landino, along with Dolan Clothing founder Jodie Dolan, and it is now helping out people in need on the streets of Los Angeles.

Mr. Landino is the CEO of Center Earth and former CEO of Centerplan, two real estate acquisition, construction and investment firms in Connecticut that have been instrumental in successful urban renewal projects in the state. He is a former member of the Connecticut House of Representatives and was honored by the New Haven Chamber of Commerce in 2014 as its business person of the year. He has been working with Ms. Dolan on this notable humanitarian effort for the last two years by providing mentorship and funding.

“We are thrilled to see The Laundry Truck helping so many people in Los Angeles,” Mr Landino said. “Access to clean clothing is a fundamental component of living a healthy life. It is also a key factor in self-esteem, mental health, and social acceptance. It is our goal to help disadvantaged men, women and children in the nation’s second largest city gain access to clean clothing. It’s something many of us take for granted–and something many others lack.”

The Laundry Truck, equipped with several washers and dryers, launched its Saturday Wash Day services last month, and that will soon expand to three to five days per week at various locations around the city.

In addition to mentorship and funding from Mr. Landino, The Laundry Truck LA , which is a nonprofit organization, also recently received a $30,000 grant from Clorox, along with cleaning products.

About the Laundry Truck LA:

The Laundry Truck LA is a free mobile laundry service that provides many families, men, women, and children experiencing homeless in the downtown and greater LA area with clean clothes. For more information, please visit https://www.thelaundrytruckla.com/

Robert Landino

A Conversation with Entrepreneur and Community Leader Robert Landino

http://nerej.com/ct-entrepreneur-helps-la-homeless

Buying Behavior From The 2018 Holiday Season

Buying Behavior From The 2018 Holiday Season

Isn’t it fascinating to watch our shopping habits change year after year? It’s easier than ever to get what you want, fast. Buying gifts in-store is pretty different than it was ten years ago. You can research stores with the best deal on a pricey item you’re looking to buy your dad. Use your go-to coupon app to see which discount you can apply to it. Purchase it online and pick it up on your way home from work—all in the same day (if not hour)!

The International Council of Shopping Centers (known as ICSC) has collected data from the busy Thanksgiving-to-Christmas period in 2018 to record new trends and growing statistics, categorized widely by age. We’re here to break down the numbers for you.

We’re Shopping Differently:
It’s obvious that nearly everyone that shopped for holiday gifts made a purchase in a physical store this year (87% to be exact). More than half of all shoppers purchased online for some of their gifts. And they love being able to “buy online and pick up in-store” later that day—something that 37% of all shoppers took advantage of. You avoid the cost of shipping and get your goods the same day (and there’s no worrying if it will get lost in the delivery process).

We Still Love Shopping In-Store:
The #1 reason: we can see the item in-person. Why else? We get the item immediately; can use exclusive in-store discounts; we avoid shipping costs; and we can cross a few gifts off our list all in one stop.

We Increased Our Budgets:
Consumers reported that they spent more on holiday gifts this year than last year. Why? Number one, they’re increasing the number of people they’re shopping for. No longer single like you were last year? That means you’re buying presents for your significant other, and maybe their family, too. Number two, the items are just more expensive, especially if you’re upping your gift-giving game and spoiling your family with the newest tech or pricey designer clothes. And number three, when we see an item on sale, naturally we have to get one for ourselves too, right?

How Much We Spent:
The research team at ICSC looked at this in terms of how much Millennials (currently aged 23-38), Gen Xers (aged 39-53), and Baby Boomers (aged 54-74) spent, on average. Gen Xers spent the most out of the three groups, with an average spend of $1,119 to get their holiday shopping done. Next were Millennials (whose bills averaged $1,053), followed by Boomers (with an average of $1,038).

Where We Shopped:
Discount stores like Walmart and Target take the cake, as 71% of all shoppers made a purchase at this type of store. It’s easy to see why: these retailers tend to sell everything under the sun, for a good price. And as we learned earlier, when you have a longer list of people to buy for, you’ll naturally be on the hunt for bargains. Secondly, we like to shop at department stores like Macy’s and Kohl’s, where we can get an Instant Pot for our mother-in-law and Nikes for our brother, all in one stop. Runner-ups included dollar stores (where 24% of people shopped), electronic stores, off-price retailers like TJ Maxx or Nordstrom Rack, and sporting goods stores. Once in these stores, 73% of shoppers used a mobile device as a resource to compare prices, look for coupons, and check inventory, compared to the 66% of people who used one in 2017.

What We’re Gifting:
ICSC reported that 68% of all shoppers purchased a gift card over the holidays, making it the most popular gift category in 2018. Baby boomers purchased the most expensive gift cards, averaging out to $123 per gift card. Next up: apparel and shoes (which half of all shoppers bought), then toys and games at 46%. Finally, about a third of all shoppers purchased accessories and cosmetics, and foodie gifts like chocolates or pre-packaged food baskets. Do these items add up to what was on your shopping list?

The retail world is a busy, profitable, and ever-changing industry, especially from Thanksgiving to Christmas. When do you plan to wrap up your list this year? 47% of people started shopping before Thanksgiving in 2018. So if your “nice” list is growing this year, it might be wise to start buying now; Black Friday will be here before we know it.

Tips to Successfully Rebrand

Tips to Successfully Rebrand

Companies rebrand to keep up with current trends and modernize their business. Rebranding can be a great way to generate buzz for your company.. if it’s done the right way. A logo is essential for any business because it defines your brand and shows some personality. Your consumers recognize your brand and what you’re all about from your logo. If you’re thinking about rebranding and launching a new logo, there are steps to be taken to avoid customer confusion. We’re all used to seeing McDonald’s golden arches, Nike’s swoosh and Target’s red bullseye. Imagine how odd it would be if these widely known brands launched a new logo with no warning. Here are some pointers for rebranding (the right way).

Know Your Company’s Purpose

First, understanding your company from the core is essential. Become fully aware of your company’s tone and style. How do you want your brand to be displayed to consumers? Image Marketing Consultants’ brand is professional, bold and a little feminine. We’re an all-women agency, after all. Plan how you want your business to retain customers and attract new ones. Will you have a fun and playful tone, or be more serious? If you’re creating a new logo, you want this to imitate the brand’s visual tone and personality.

Who Is Your Audience?

It’s important to know your audience to find out how to appeal to them. Carefully come up with a list of your audience’s attributes. They should align with your company’s tone. If your brand appeals to a younger generation, having a bland and serious logo will lead this market to become disengaged. Try to find out what will engage your audience versus what will detract them from your brand.

Take it Slow

Hype up your customers before the relaunch! Launching your new look all at once will confuse customers. What we recommend is the trickle effect. Slowly introduce your company’s new vision. Drop subtle hints that your company is changing certain aspects. For example, slowly introduce your logo’s new color scheme into some of the content you’re sharing. Speak out about some logos you’re loving lately. Drop hints without overwhelming your audience; they’ve already become familiar with your current look.

Make a list of all the materials that need to be changed to correlate with the new brand image. Everything from your business cards to sign out front will need to be updated. Ensure all team members are on board with the rebranding process and keep the launch date a secret!

The best way to prepare for a relaunch is over social media. About 77% of the US population has a social media account, so it’s no doubt using a social platform generates hype. Posting photos on Facebook and Instagram will allow consumers to comment and think about your company’s image.

Launching

Get the media involved. More people will see how you have changed your image and won’t get confused in the process. Have a local writer do a piece to announce that you’re changing your look. You want to get your new logo as much press as possible for people to see and become familiar with. Maybe even throw in an Instagram story with a poll after the launch to see how consumers like your rebranding.

Contact

If you’re looking to rebrand, contact Image Marketing Consultants. Our graphic design team can work with you to create a new look that’s on par with what your company is all about. We’ll help with the rebranding process from start to finish– we’ll even alert the press! Connect with us today to learn more about our services for you to get the best experience out of your relaunch.


How To Get Your Business On Television For The Right Reasons

How To Get Your Business On Television For The Right Reasons

There are many ways to get on TV nowadays (scandals, PR nightmares, crisis’s of one form or another)- if you’re a business owner; it’s better to be on TV for the right things, rather than the wrong. Getting exposure for your business on local or national television programs seems hard at first, but in reality, it is easy when you have chosen the right public relations partner.

The process of getting your business on TV usually involves purchasing advertisements or commercials. While these seem like the natural thing to do when trying to grow your business, you must remember that these types of marketing campaigns are ones that people will do anything to avoid being bothered by.

For viewers, TV commercials interrupt the show that they were watching, and may not be all that relevant for their interests. If viewers aren’t actively engaged with the ad, there is a chance that they will not remember it at all, let alone frequent your business to help recoup some of the money spent on the campaign.

This type of marketing is expensive, especially for what you get. The opportunity to purchase advertisements on television is attractive at first, but often the budget that a small or medium-sized business can afford on a video falls short of what more prominent and established companies such as Coca-Cola and Home Depot spend on higher quality recordings.

Image marketing consultants public relations interview

Instead of trading off quality (lower quality videos) for quantity (showing those videos on television), consider television appearances that are more natural, especially ones that viewers want to tune into. Rather than trying to get airtime between the shows that viewers are watching, why not get on the shows themselves? Appearing on television segments that compliment your business is one way to gain exposure in front of those that are the most interested, without breaking the bank.

These segments often feature local businesses; products made locally, or promote the newest trend on the market. If your business falls into one of these categories, you are already at an advantage. Tapping into these creative alternatives to commercials is one-way build meaningful connections with potential customers. Naturally occurring television segments on news shows capture the attention of those interested for less money than the alternatives.

Now armed with an understanding of the benefits surrounding appearing on television segments rather than commercials, you can work on securing your appearance slot.

One way the easiest ways to get noticed as a viable candidate for one of these coveted spots is to find a local public relations consultant that is well connected with local media stations. Some media companies do not accept unsolicited segment suggestions- requiring that you go through a third party. This third party should be well connected to secure a prime-time segment spot as well as one or more appearances in other areas as well.

The value of using a person or company like this goes beyond the connections shared with the station. Experts with knowledge in public relations and marketing are able to offer suggestions that will frame your business in the best possible light to promote your goals. One of these techniques may include strategic ideas such as coming up with a promotional campaign that will be featured on the show that allows you to demonstrate your product to the audience, and also track how many customers it generated after seeing your segment.

Once you’ve made it on the big screen, it is essential to understand how your strategy helped to grow your business and this method is one way that can do so in an accountable manner. Regardless of what marketing strategy you choose to gain exposure for your business, make sure that you select a partner who has your business in mind at all times. Forming partnerships with marketing and PR firms that are able to deliver growth and exposure for your company will ensure that you have access to the brightest minds who take your business’s strategic growth to heart at all times.

Image Marketing Consultants is a growth-oriented advertising agency specializing in creating public relations strategies that have helped national businesses beat their sales and marketing goals. If you are interested in having your business featured on local or national television, contact us to speak with a member of our team to propel your business into the television spotlight.

Meet The Team: Our New Intern Katherine

This summer, we have the pleasure of working with Katherine, our newest intern! Katherine lives right down the road, calling Meriden, CT her home. She will be starting her junior year at Endicott College, pursuing a degree in marketing and communications with a minor in business.

We asked Katherine a few questions to get to know her better:

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