Meet the Team: Our New Copywriter Sara

We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.

 

Here is a little more information about her!

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Make a Lasting Impression with Instagram Business

Instagram has been one of the top social media sites since 2010, and continues to connect people worldwide through creative images. Instagram has been a way for businesses to advertise their products and services to reach out to potential customers. Last May, Instagram launched a new business feature that will provide information to companies like never before. If your company hasn’t switched to the business feature already, now is the time to gain insights on your posts, stories, and followers.

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Blog about it!

Blog about it!

Many companies now use blogs as part of their ongoing marketing efforts. So a blog about blogs is not totally odd!
Many blogs are not nearly as successful as they should be for one of three reasons—and often all three at the same time.
• They’re too wordy
• They’re not well written
• They’re unfocused (or have more than one focus)

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Meet the Team: Crystal

We are excited to welcome our new Account Director Crystal to our team! Crystal joined Image Marketing Consultants as a consultant on our annual Southington Chamber of Commerce Community Directory project. After just a few short months of working with her we knew she would be a powerful asset to any company and asked her to join us full time as a leading Account Director, where she will act as a lead marketing strategist and manager of major accounts. Combining her 10 plus years’ experience in marketing, branding, and business development with her strong expertise in data-driven research analysis, and long-term strategic planning, Crystal has become a prominent addition to the consulting services IMC offers its clients.

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Meet the team: Fall Intern Kelsey!

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  1. I attend Naugatuck Valley Community college. I have been attending for 5 semesters, and I major in Digital arts/ Graphic Design.  I have many goals in the design industry, however I’d be very interested in having my own name brand or making album covers for famous singers/songwriters.
  2. I wanted to join the Image Marketing Company team to professionally expand my knowledge, experience, and happiness within the design industry. I also want to give the company my input and help them perform the best we possibly can as a team to exceed our clients expectations.
  3. I look forward to learning to work with real clients and companies professionally by giving them exactly what they want, but with my own twist to it. I want to learn to work within time frames to be able to get a better understanding of what a job will consist of in the future.  I also want to learn to work very precisely and clean!
  4. My favorite thing about my own work is how unique it is. I try to draw and design things in which no one thinks of. I like to be able to create something that is on my mind, and let people take their own perspective on it.
  5. My three top intern tips are to focus, apply, and conquer. Focusing is important because design work takes time and is very tedious.  You must pay very close attention to what you are working on to make it perfect for your clients.   You have to fully apply yourself and dedicate your time and energy into working the hardest you possibly can; otherwise you will not grow as much as you can.  Conquer your work, and be proud of it!
  6. I cannot leave the house without my cellphone!

Favorite food: bacon, ice cream, my daily coffee, and pizza!

Cat or dog: Both, I’ve grown up with both my whole life so I can’t decide!

Savory or sweet: I’ve got a big sweet tooth.

Beach or mountains: Beach please

Instagram or Snapchat: Instagram

Most-used app on your phone: Instagram and snapchat

What do you like to read and watch: I’m not a fan of reading but my favorite shows are Pretty Little Liars, and The Walking Dead!

In 2016, you’re most excited for: New beginnings, moving on, and becoming successful!

Up your Insta game

Instagram is being called the ‘new twitter’ by many social media experts. With 500 million users, and growing, it allows people, bloggers, and businesses to add a creative vibe to their social media life.

We started to use Instagram for many of our clients, and we love having it for our business as well! It allows our clients to showcase all of the great things they do, with visuals. A picture is worth 1000 words, and we always try to add a picture to posts. With Instagram, your picture is telling the story, and then your caption is secondary.

Here are some of the things that we do to up our Insta game:

  1. Take a great picture: When posting on Instagram, it is so important to pop a great picture onto the page. Try taking pictures from a few different angles, and setting your picture up in the right light. When you finally snap the pic you like, it’s time to edit! We love using Pic Tap Go, Afterlight and Color Story. There are so many options to choose from on these apps, which allows you to edit the picture so much more than a general Instagram picture. img_1144
  2. Catchy Captions are key: When coming up with a caption, you don’t want them to be too wordy. Instagram will chop off your caption with a … when it is lengthy. We like to try to keep ours under three lines, then add hashtags!
  3. Hashtag: Hashtags are lifesavers for your Instagram! People will be able to find your pictures and there will also be more social reach (the number of people who see the picture), from doing this! If you’re nervous about hashtagging a picture, just think about the category your picture falls into! You don’t need 1000 of them per picture, but a few popular hashtags, and a personal hashtag help. When you pop up the hashtag, a “popular” one will show how many people have hashtagged them in the past. If it’s over 10,000 people, that is a pretty popular tag! Your personal hashtag, such as #FallatWinterberry can help categorize your pictures by season or purpose. Don’t be afraid to come up with some fun hashtags to see what works for your business.img_1149
  4. Make a weekly post: Fun weekly posts not only make you upload a picture, but they also keep your followers involved in your page. We love doing our #TuesdayShoesday post! It shows our fun side, and brings attention to our page. While you should be posting more than once a week, a weekly post keeps you consistent.img_1143
  5. Be friendly: Join the Insta community and like pictures on your newsfeed and from the hashtags you’ve used! We love to spend time building our relationships on Instagram.

Give us a follow for some ideas! @Imagemarketingconsultants!

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Happy gramming! If you need help with your social media, you can always reach out to us at 860.863.5861!