One reason major religions endure for centuries is that they are slow to introduce change.  Human life has always been uncertain.  Religion provides comfort and inspiration precisely because it provides a setting in which followers know what what to expect.

So, when we at Image Marketing Consultants noticed that Facebook was systematically making so much change in its features we viewed that as possibly a red flag in both its business model and operations. Human beings can handle just so much change.

That’s why we advise you to do whatever you need, ranging from branding to policies and procedures, “right the first time.”  Once you put it out there, your prospects, customers, and clients are likely not to welcome change.  Therefore, please take the time to think through and test out what seems to be the best practices for your business.

Kate Sirignano, founder of Image Marketing Consultants, provides complimentary consultations on Marketing, Partnerships, Advertising, Public Relations, Social Media, and Special Events,