The beginning of October has signaled the start of holiday preparation. Retailers and businesses have begun to plan for the holidays. If you’re a little behind schedule, don’t worry. It’s not too late to create a holiday marketing plan for your business or brand.

In the upcoming holiday months, marketing on social media is a key component to promoting your brand. Here are some ideas to help keep your posts trendy, up-to-date, and ready for the holidays.

  1. Start a social media campaign: Social media is a great way to get a message out to your customers and followers quickly and effectively. Your online presence during the holidays can build customer relationships and in-turn, help with holiday sales. Promote online deals, in-store deals, and other holiday specials through social media.                                                                                       
  2. Change your cover photo and profile picture: This is a great way to increase views and interactions on your social platforms during the holidays. Create an online space that followers and potential customers want to explore.  Leave them feeling festive and celebratory after viewing your page. Updating your profile picture for the holidays works to personalize your page and allow for your brand to stand out. You can use an image featuring holiday clothing, or seasonal decorations. This is a great way to enhance your page and create a unique layout.                                                     
  3. Create an ad for the holiday months: The digital advertisements that you create for both personal and client use should be updated to exemplify the current holiday season. Make sure your advertisements are current to increase the popularity of your business.                                                  
  4. Create special holiday deals: Black Friday is one of the most popular shopping days of the year. Consumers love to browse through the mall in search of the best deals. Make your brand stand out with great deals before Black Friday! Promote your special savings and promotions online in the weeks leading up the holidays. It is an effective way to increase consumer excitement while marketing your brand at the same time.


Feel free to reach out to us for additional assistance with marketing and social media usage this holiday season!