Thinking about creating a “how-to” video? If not, you should be. The company reports over 100 million hours watched in 2015.

YouTube “how-to” views are continually growing, in fact 70% year over year. It’s an opportunity for brands big and small to get “seen”. Millennials are the key drivers of this growth and Google cites that 67% state they can find a YouTube video for anything they want to learn. It’s quick, it’s easy and it’s at their fingertips.

The most popular “how-to” searches are related to home-improvement, beauty and cooking videos. However, don’t let that discourage you if your business or product does not fit into one of these categories; video is still a powerful SEO tool that all brands should be using.

Watch this short video on the best way to create your own video. Enjoy!