Marketing Strategy

If advertising is the juice, then media planning is the glass. You could have the sweetest ad around, but without the right media placement, the right people won’t drink it up.

We Know Media

TV Segments | Billboards | Print Publications | Web

Our advertising experience spans web, mobile, print, radio, television, and social media. We have a clear understanding of the media landscape, and our expert team maintains ongoing editorial and advertising relationships with all major media in the Northeast. No location is too far for us; whether it’s TV in Tampa or out of home in Texas, we’ve got you covered. We reach your audience at the right time, in the right way, with the right message.

It’s All About Planning

Media planning is outlining which media to use and when to use it in order for advertising to reach its target audience. Here at Image Marketing, we handle every stage of the media planning process – from defining goals and developing the project budget, to targeting your audience and selecting the best media placement. We will even design your ads and write your copy, ensuring your maximum returns on investments.

Media Buying

From traditional mediums to today’s most popular platforms media buying is all about identifying your target audience and maximizing your spend where it matters most. Professional media buying makes your ad spend go the extra mile by evaluating things like pricing rates, demographics, publication formats and geographics. Working together we will give your campaign the expertise and skillset that will help you not only land, but more importantly, convert.

Media Buying

From traditional mediums to todays most popular platforms media buying is all about identifying your target audience and maximizing your spend where it matters most. Professional media buying makes your ad spend go the extra mile by evaluating things like pricing rates, demographics, publication formats and geographics.Working together we will give your campaign the expertise and skillset that will help you not only land, but more importantly, convert.

Strategy

If planning is your “why” then the strategy is your “how”! Having a strategic plan requires research, direction, and focus. We identify and analyze short and long term goals that are thoughtfully curated using data from your business, as well as current industry trends. Our strategic planning process helps brands create and distribute attention grabbing and memorable campaigns, on a regular basis.

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