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When posting on social media, it can be hard to come up with a variety of content for your followers. Although the more you post, the more you can see which type of post is the most successful and receives the most traffic.

What works the best can be the simplest solution, and you should always repeat what works. If your followers interact most with your videos, then post more videos. If they like your tips and tricks, post more of them. It’s that simple.

Facebook and Hootsuite offer reports that show how well your social posts are doing. Each week, Facebook will send you an email with insights on how well your page did, and you can create free reports with Hootsuite without having a premium membership. By using these insights, you’ll be able to see how many people visited your page, and how many likes or favorites your posts had. 

It is not a bad idea to try new things, in-fact fresh content is always encouraged, but like the old saying goes, “if it ain’t broke, don’t fix it.”