An Interview with Kate Sirignano from Image Marketing Consultants What is the history of your business? What began more or less as a consulting venture–event planning for companies and organizations–became an official company in 2007 at the urging of my family, particularly my husband, who recognized both its potential as a business and my passion for the field. Up until then I had done it on a full-time basis for major companies, but felt there was a need for an agency in this area to help smaller clients. Since our founding, we have added public relations and marketing communications to the mix so that now we can offer services such as branding, copywriting, publicity, media buying, web and graphic design, and overall marketing strategy. What motivates you to continue to grow and develop as a company? To be honest, it is simply an enjoyable way to earn a living, and I really wouldn’t like to be doing anything else. Working with so many different and varied clients is incredibly rewarding because of how we help them reach new levels of success through the use of our own skills and creativity. Long gone are the days of traditional advertising agencies that decide to use a simple print ad or radio commercial to try to grow business for a client. There are so many more opportunities today. Where events and public relations are concerned, we work very hard to identify new, intriguing and creative ways of getting the word around. Much of it is about finding the perfect angle and the most effective way of promoting it. Why did you select Southington as company headquarters? Frankly, we didn’t look anywhere else. I was born and raised in Southington, and instinctively knew that this was a great place to open an office. It is centrally located (which is important since many of our clients come from out of state), easily accessible from most areas in Southern New England and the New York metropolitan area, and very professionally-oriented. If you want to know the truth, we were also aware that there were no other companies in this area that do exactly what we do, so it seemed a natural fit from a competitive point of view. What makes your business unique? An inherent ability to meet the specific needs and objectives of every client, whether it’s a sole proprietorship or a Fortune 500 company. (And our clients do indeed fit that range–and everything else in between.) One day we might be planning a corporate grand opening event in New York City featuring a national celebrity, and the next day we might be developing a local marketing campaign for a venerable old mom-and-pop shop around the corner. So we need to constantly evaluate and reevaluate our methods and tactics, and use all the skills and creativity that we already have in our corporate toolbox. We truly love what we do and take enormous pride in our work. Perhaps that alone makes us unique.