IMC Top Three-May
Last month MAY have been a little bit busy for IMC. Our team was hard at work, traveling to conferences, and creating and promoting content for our clients. We thought we would give you the inside scoop on three things we did in May: 1.) They say that what happens in Vegas, stays in Vegas. However, our President Kate, and Account Director Crystal had much to share with us when they returned from their Las Vegas business trip. Kate and Crystal traveled to the ICSC ReCon at the end of the month. They spent four days in Nevada meeting with companies from across the country. Kate felt that the conference was a valuable experience. “It was nice to be able to meet up with our national client Centennial, network with businesses from all over the country, and spend a little bit of time enjoying Las Vegas.” she said.

read more…

Meet the Team: Our New Copywriter Sara

We are very excited to welcome our new copywriter Sara! Sara joined our team as a copywriter at the beginning of April. She is originally from Cheshire, CT and graduated from Quinnipiac University with a degree in Journalism and a double minor in Spanish and Fine Arts. She initially declared a major in Broadcast Journalism while at Quinnipiac. However, she soon discovered that it was the writing component of this major that she loved the most. This realization led Sara to remain at Quinnipiac and receive her master’s degree in Print Journalism.

 

Here is a little more information about her!

read more…

Make a Lasting Impression with Instagram Business

Instagram has been one of the top social media sites since 2010, and continues to connect people worldwide through creative images. Instagram has been a way for businesses to advertise their products and services to reach out to potential customers. Last May, Instagram launched a new business feature that will provide information to companies like never before. If your company hasn’t switched to the business feature already, now is the time to gain insights on your posts, stories, and followers.

read more…

E-Blasts from the past
E-Blasts from the past

Many people have come to believe that social media has overtaken digital marketing, but we beg to differ. There
are over 2.9 billion people that use email every day, that’s three times the user accounts on Facebook and Twitter combined.

If you aren’t using e-blasts as a regular marketing tool, its a good idea to add them to your content marketing toolbox! 

Experienced marketers use email as a major way to promote their business, and it is their base of promotional efforts and advertising strategies.

Why? 

read more…

E-Blasts from the past
Blog about it!
Many companies now use blogs as part of their ongoing marketing efforts. So a blog about blogs is not totally odd!
Many blogs are not nearly as successful as they should be for one of three reasons—and often all three at the same time.
• They’re too wordy
• They’re not well written
• They’re unfocused (or have more than one focus)

read more…

Meet the Team: Crystal

We are excited to welcome our new Account Director Crystal to our team! Crystal joined Image Marketing Consultants as a consultant on our annual Southington Chamber of Commerce Community Directory project. After just a few short months of working with her we knew she would be a powerful asset to any company and asked her to join us full time as a leading Account Director, where she will act as a lead marketing strategist and manager of major accounts. Combining her 10 plus years’ experience in marketing, branding, and business development with her strong expertise in data-driven research analysis, and long-term strategic planning, Crystal has become a prominent addition to the consulting services IMC offers its clients.

read more…

Three Quotes that Can Change Your Business
Three notable business quotes from three notable personalities. Take these to heart as you continue to plan the way you run your company or organization, and as you develop the ways in which you need to work with the people you bring on board:
“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson
“You can’t build a reputation on what you are going to do.” – Henry Ford
“A business has to be evolving, it has to be fun, and it has to exercise your creative interests.” – Richard Branson

What’s in my bag?

Does anyone remember our what’s in my desk blog!? So many people loved it, and so back by popular demand, we present what’s in my bag! We know you’re dying to know…

 


 

img_3613-1

Jenna’s Bag! 

 

TOTE BAG:

An oversized tote is a work essential for me. This reversible (YES!) bag comfortably holds my laptop, planner, and other day-to-day items with plenty of room to spare. Check out a similar one here:

LAPTOP:

My MacBook and I are pretty much inseparable. As a graphic designer, I find Apple to be the most compatible & user friendly operating system for all my creative programs and projects (sorry PC fans!)

ZIPPER POUCH:

This little pouch actually came with the tote & is the perfect size to store my endlessly multiplying supply of lipsticks/glosses/balms – you name it! I think a matte lip is the perfect way to add a subtle pop of color & complete any professional look.

PLANNER:

I cannot tell you how obsessed with this planner I am. It’s part of the MAMBI ‘Happy Planner’ collection & is basically the best thing to happen since sliced bread. The ‘Happy Planner’ line also features a variety of stickers, washi tape, post-it notes & SO much more that allow you to completely personalize your planner. The monthly spreads are the perfect way to view your month at a glance & quickly record any meetings or events. I like to use the weekly spreads to create daily to-do lists or take little notes throughout the day.

 SNACK:

Blue Diamond smokehouse almonds – the perfect mid-day snack. Pro-tip: Mix them with some craisins for a quick & easy trail mix!

DUNKIN DONUTS COFFEE CARD:

Have you heard about the current coffee card deal at Dunkin Donuts? 10 large hot coffees/teas for just $15.99!

SUNGLASSES:

An essential for bright, wintry days! I picked up these up at Target. 

PORTABLE CHARGER:

This is such a lifesaver for days on the go! All those Instagram pictures & Facebook status updates take a toll on my iPhone battery. This charger allows me to power up my phone while I’m out and about. 

BLACK PEN:

This Copic fine point pen is perfect for quick sketches or notes!

HAIR ACCESSORIES:

I like to keep extra hair ties, a clip, & brush with me at all times. Sometimes you just need to rock that ponytail.

 


 

img_3617-1

 

Alexa’s Bag!

 

HANDBAG: 

My go to work bag is always my Kate Spade tote! Its the perfect size to hold my laptop and all of my day to day goodies. I love that the size isn’t too big! Everyone says the “oops a daisy” quote goes along perfectly with my personality! 

WALLET:

My go to wallets are always from Tory Burch. I love all of the color options and the durability. I take it everywhere I go, and even use it as a clutch when I’m out and about! I have the patented continental wallet, but here’s a similar option on the website!

PLANNER: 

Kate Spade wins again with this planner!I love the size of it, and of course all of her little sayings. I think that she is my go to designer of the moment. I hate big planners that take up too much space in your bag (I also have a tough time keeping up with them) so the more compact the better! (Ps. New Years goal is to get a happy planner like Jenna’s.) I love to write down client meetings and weekly goals I want to accomplish, on top of Image Instagram posts!

COSMETIC CASE:

All of my daily products in one convenient pouch, when all of my cosmetics actually make it back into the case! Sometimes they just end up floating around my bag. A PR girl has to have her lipstick, coverup, and eyeliner on the run! My top two faves are the Urban Decay pencil eyeliner, and peppermint hand cream!

GLASSES:

I always have my sunglasses with me! These Tory Burch are my “vintage pair” because they are about 5 years old! But you can’t beat the classic black framed glasses. 

PENS ETC: 

I’m always taking notes and jotting down ideas! At any given time I could have one pen, and of course when I need it I can’t find it, or 10. It’s so important to write things down, no one can remember everything! 


 

img_3616-1

Edyta’s Bag!

 

HANDBAG:

A black handbag is a must in every woman’s closet. It matches with every outfit and is the perfect accessory. I use mine mainly for work, and it perfectly holds my Macbook Pro, endless snacks and anything else I may need for the day.

LAPTOP:

My 13” Macbook Pro with Retina display holds my life. From all my personal projects to client work, this laptop is a vital part of my life. It’s slick, light weight and has enough storage to hold all my graphic design projects. 

OFFICE SUPPLIES:

Constantly being on the go, I always find part of the office coming along with me. This way when I’m not at the desk, I can still be organized and have everything I need. From my folders, notebook and plethora of pens, I always have what I need right by my side.

WALLET:

A big wallet is a must have for me, I need everything to have its own little slot. Most importantly I need to have room to store the collection of business cards I pick up from places I go. I found this vintage Louis at market in Orange County, and its my everyday go to clutch/wallet!

PERFUME:

My go to scent has always been Mac Jacobs Daisy. Daisy is a light, floral and playful scent, which is perfect for any woman on the go. It’s a product I’ve been using for months on end, and although it’s not the cheapest of perfumes, it is worth every penny.

 

To be continued…