In their ongoing effort to re-imagine the guest experience, Centennial launched a new holiday engagement strategy, replacing traditional Santa sets with branded family entertainment experiences inspired by some of the most beloved characters and stories ever. The four properties each had a unique experience based on Elf, Polar Express, A Christmas Story and Elf on the Shelf. Each set tied into iconic moments in the stories, with the experiences designed to be fun for all ages with photo sharing moments and interactive elements. In future years, the sets will rotate through the various properties to keep the experiences fresh and to leverage the investment.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.