“Passion.” That’s exactly what a growing number of young women and men have for animals.
Therefore, as THE NEW YORK TIMES reports, they work very hard to prepare for veterinary school, which is difficult to get into. Those who are admitted take on six-figure student loan debt. At the end of three years not many are the lucky ones to be hired for the few jobs out there. And, most of those few jobs hardly pay enough to justify the loan debt.
Professional tragedies like that one as well as those happening among the passionate in journalism and law schools have more and more people considering what “passion” means. Could it simply denote love of something and that’s about all? Passion doesn’t necessarily translate into professional career success.
More importantly, what does “passion” indicate about the professional? Would you dare have your wedding dress produced by someone who ad reads “Passionate About Your Special Day” or the one whose ad reads “Produced 200 wedding dresses for Brides Whose Testimonials Are Framed In Our Shop?”
In short, what message are you sending when you use the term “passion?” Not a clear one. Therefore, businesses and nonprofits might rethink leveraging “passion” in marketing communications and public relations. In addition to not really meaning much as a message about your product or service, it is overused.
Kate Sirignano, founder of Image Marketing Consultants, invites you for a complimentary consultation on your marketing, public relations, partnership, special events, and social media needs kate@imagemarketingconsultants.com, 203-404-4868.