BRAND STREET PROPERTIES

Burger Bash

at Blue Back Square

Amidst rising restaurant competition in the self-proclaimed “foodie” town of West Hartford,  Connecticut, Image client Blue Back Square aimed to solidify its reputation as the premier dining destination in the area with Connecticut’s inaugural burger competition. 

From the initial event strategizing through to the last bite, the Image team set to work to bring the Blue Back Burger Bash to life.

image showing creative made for the Blue Back Burger Bash. Features postcard and poster designs. Also shown are two photos taken on the day of the event.

The Goals

Create an engaging public event, spotlighting Blue Back Square’s unique culinary experiences

Drive traffic and sales for restaurants, beyond the one-day event

Partner with an appropriate non-profit to raise local donations

Photograph taken at the Blue Back Burger Bash. Shows crowds of people waiting in lines for burgers.
More images of Blue Back Burger Bash creative. Features Ballot Box sign and Passport punch card. Also shown is a website article snippet about event.

What We Did

Community Relations
Creative Design
Influencer Marketing

Event Planning
Public Relations
Media Buying

Vendor & Tenant Coordination
Social Media
Event Staffing

Results

  • Raised over $2,500 for local partner, Connecticut Foodshare

    We teamed up with Connecticut Foodshare, a local non-profit organization dedicated to combating hunger in the community serving the entire state of Connecticut. Their mission perfectly aligned with the food-centric nature of our event, amplifying its impact and significance.

  • Received 20K engagements and reached a total of 18K accounts on Facebook and Instagram.

  • Over 1,500 Guests in Attendance – 200% Over Our Goal

    Participating restaurants saw double-digit increases in traffic and sales resulting from exposure received from event

  • Secured over $124k in earned media coverage with a reach of 6.1M

Next

Connecticut Post Mall & FunBox