NORTH POINT MALL

Event Advertising Campaign

Alpharetta, GA

The Goal

By deploying an integrated media strategy, including impactful out-of-home advertising and precisely targeted digital campaigns on Meta platforms and Google Display, we achieved a sold-out event for this client in just one week. This highlights the power of a holistic media approach in maximizing reach, driving foot traffic, and generating significant buzz.

Results

  • 3.5M Impressions

    Across Meta and Google

  • 10k+ Clicks

    to the Eventbrite page

  • Over 1,000 Registered Attendees

  • 550,000

    OOH advertising impressions

  • 200k Ad Plays

    with a CPM over 12% lower than industry standards

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GHAC Festival of Jazz 2024

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CouveCon at Vancouver Mall