More businesses may be writing into their mission statement how they plan to change the world. This is becoming the era of the social entrepreneur.
Doing good to do well has become so recognized as a winning approach that THE NEW YORK TIMES MAGAZINE featured the thinking of Wharton professor Adam Grant on how giving gets you ahead. The incentive is clearly there for you to frame your vision in terms of making the world a little bit better place. The new missionary forces are business people who leverage their know-how to do good.
One way to become a social entrepreneur is to create a program for hiring youth this summer. Likely they are not looking for the money as much as for the experience. So, you don’t have to pay them a king’s ransom, only pay attention that they are learning. You might be their first mentor for the world of work.
Another way is to partner with a non-profit with a niche mission related to your business. Maybe that non-profit provides pro bono coaching in financial literacy and you are a financial-planning group. You can donate the time of a few of your planners.
A third way is to invent an app for the smartphone which empowers Everyman and Everywoman to accomplish something in their lives which they couldn’t. An example would be how to resist overeating.
Doing good means investing in hope for the human race. That resonates after the tragedies of Newtown, Connecticut and the Boston Marathon.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs kate@imagemarketingconsultants.com, 202-404-4868.