Social Media Marketing

We’re social media butterflies here at Image Marketing Consultants.

No, it’s not because we’re scrolling Instagram all day. It’s because we know how to build a brand’s presence on Facebook, Instagram, Twitter, LinkedIn, YouTube, and other social media platforms. Now more than ever, consumers are turning to social media to find more information about a brand. Just like a company’s website, the social media pages offer a tremendous opportunity to grab consumers’ attention and deliver relevant and engaging messaging on a daily basis.

Social media marketing requires both strategy and creativity. From choosing the right social media channels to developing your content marketing strategy, every step is crucial to creating a successful social media marketing business campaign.
Plus, its benefits extend far beyond increasing sales:
Better Online
Exposure
High Search
Rankings
Specific Audience
Targeting
Improved Customer Reach
Complete Brand
Control
Enhanced Customer Trust
Multiple Marketing Options
Increased Profitability

Social Media Strategy

Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Our social media marketing experts will work with you to:

  • Identify your social media marketing goals 
  • Set KPIs
  • Identify target audiences
  • Research competition
  • Choose channels & tactics
  • Create a content strategy
  • Perform in-depth social media audits
    (for existing profiles)
  • Identify your social mediamarketing goals 
  • Set KPIs
  • Identify target audiences
  • Research competition
  • Choose channels & tactics
  • Create a content strategy
  • Perform in-depth social media audits
    (for existing profiles)

Social Media Management

Social media management is all about consistently implementing the right techniques to present your business and engage with your audience on social media platforms. We can:

  • Ensure your brand logos, images, and social media posts align with your branding guidelines
  • Establish your unique brand voice
  • Adopt your brand tone in crafting all content
  • Develop your marketing persona and adapt it for each platform & current trends 
  • Maintain active social accounts through ongoing content creation and curation

Auditing & Reporting

Data never lies. We perform regular audits of your social media channels to review what’s working and what isn’t. Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We’ll go beyond just sharing the numbers, too –  providing your team with the in-depth back-up and analysis to fully understand your social media metrics.

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