By time SuperBowl Sunday actually happens most of us will have already viewed the commercials. Some of us will catch them on traditional television, some on YouTube, and some on media properties like BUSINESS INSIDER. And, studies as well as expert opinion show that these “teasers,” if well done, can enhance the results advertisers get.
Using “teaser” ads and “teaser” promotions in your organization before actual campaigns can also be effective for you. For example, you may be opening a new upscale dessert shop. Before that, you can arrange partnerships with elite retailers to distribute small samples of a gourmet cookie. With the consumers’ permission you can video that moment of high pleasure when the indulgence meets the taste buds. Those can be shown on YouTube and your on Media Center. In addition, local media might find them fun to cover.
Here are 3 tips from Image Marketing Consultants on how to get the biggest bang from your teasers.
Do Them Right. Every detail about the teaser is even more important than what goes on in the actual roll-out. That’s because, as the conventional wisdom goes, less is more. This small amount of information or mini experience has to deliver. Therefore, invest all the resources needed.
Get Maximum Exposure. The best-made promotion won’t help your organization unless enough people enjoy it. That’s where partnership comes in. You have to identify the most useful venues for the teaser. Those with a huge budget could have the introduction of the 2014 model electric car shown in movie houses before the film. The rest of you probably have to be focused about figuring out what organizations would partner with you because they are also getting something out of this. For example, the gourmet cheese shop might want to be associated with a gourmet dessert startup.
Build. Both the teaser and the relationships you build provide a platform for your future marketing, partnerships, public relations, special events, and social media. From then on, consider what you do as an outgrowth of this early effort.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultantion on all your communications needs kate@imagemarketingconsultants.com 203-404-4868.