Mission statements for your organization are important.  You may be running a business or operating a non-profit.

What’s in the mission statement captures why you exist, your goal and objectives, how you plan to achieve them, and why all this matters.  Through your mission statement you attract customers or clients, good workers, investment capital, media attention, and strategic alliances or partnerships.

That’s a lot riding on the mission statement.  However, it must be short.  That was always the situation.  It’s more so now in this era of Twitter or short form.  The average attention span keeps shrinking.

Here are the 3Ps, from Image Marketing Consultants:

Passion.  You reach into your heart.  You search for why you and many others should put their trust, time, and money into your organization.

Pragmatism.  Lofty ideals aren’t enough.  You must provide evidence that you can get from an abstraction to something which works.

Public Interest.  In what ways are you contributing to your little piece of the universe?  Are you making it easier for the disabled to navigate their residences?  Are you generating jobs?  Are you creating wealth for shareholders?

Kate Sirignano, founder of Image Marketing Consultants, provides complimentary consultations for Mission Statements, Marketing, Advertising, Partnerships, Public Relations, Special Events, and Social media kate@imagemarketingconsultants.com, 203-404-4868.