BRAND STREET

Evergreen Walk

Rebranding

Located in South Windsor, The Shops at Evergreen Walk is one of Connecticut’s premier shopping centers that feature top national brands, specialty retailers, and fine dining.

Gif image showing the stages of logo development for Evergreen Walk. Features the original logo, then various drafts of a new logo, and lastly the final, new logo.

The Goal

Formerly known as 'The Promenade Shops at Evergreen Walk,' our client came to us wanting to refresh their brand and give it a modern new look and feel. This rebranding was driven by the desire to reflect the property's recent rejuvenation. With an array of new tenants, dining establishments, and ongoing construction projects - including the highly anticipated addition of a Whole Foods Market - the timing was optimal to introduce a refreshed aesthetic and identity.

Through contemporary signage, innovative creative elements, and a streamlined name, 'The Shops at Evergreen Walk' reemerged as the vibrant hub of the local community.

Flatlay image of The Shops at Evergreen Walk creative, showing the new branding. Features an image of the new sign, a holiday poster, two summer posters, a phone with a still image of a reel, and an image of the Sparkle holiday display

What We Did

Website Redevelopment
Fonts
Outdoor Monument Signage

Logo Design
Color Palette
Overall Creative

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