BRAND STREET

Boqueria

At Blue Back Square

Boqueria, a lively Barcelona-inspired tapas bar who originated in New York City, was set to open its first Connecticut location in October of 2023.

The Goal

Boqueria set out with a clear objective: to amplify their brand presence in a fresh market while making their grand debut in Connecticut. With our collaborative efforts, we orchestrated a grand opening event that surpassed all expectations by being one of the most successful openings they had to-date.

Our extensive network of media contacts, profound understanding of the local market and community, and robust connections played pivotal roles in the achievement.