by IMC | Jan 2, 2012 | Blog
The holiday season has come and gone once again, but before we all start paying down those credit card bills and counting down the days until spring we just wanted to give everyone a quick recap on our holiday open house party. The event was a great way to celebrate the season and show our appreciation for all our clients and partner companies.
Now, there’s nothing we enjoy more than planning fun and creative events, especially during the holiday season. So, when it came time to begin planning our own holiday we had the bar set pretty high. Teaming up with the other two businesses in our building, Harry E. Cole and Son and the Law Office of Jeremy Taylor, we put together a holiday open house complete with festive decorations, specialty holiday cocktails, and a pizza truck!
We had a great turnout as each company hosted clients and friends from all around the state. I think it’s safe to say nobody went home with an empty stomach as all were able to indulge in the pizza stylings of the Chunky Tomato Pizza Truck which offered a variety of different pies, from traditional pepperoni to their unique “Irish Pizza” complete with potatoes, bacon, garlic and mozzarella. They even included dessert pizza (my favorite) made with sweet cheese, chocolate chips and peanut butter.
To wash down all that pizza, each company provided a unique holiday cocktail in their respective conference room. The drinks were named, St. Nick with a Kick, Holly-Day Cheers, and Naughty N’ Ice and were all a big hit as all three punch bowls were empty at the end of the night.
All in all the event was a huge success and we are already looking ahead for the next opportunity to have another office celebration.
I would like to wish you all a happy and prosperous 2012!
Visit our Facebook page for more event pictures!
by IMC | Nov 30, 2011 | Blog
Four local entrepreneurs were recognized in the December 2011 issue of Hartford Magazine, including our very own . If you haven’t had an opportunity to pick up the latest issue, you can read a bit about those featured below.
Nick Unsworth, the 29-year-old founder of NUMedia 2.0, was born with a hard-working entrepreneurial spirit. Unsworth had his first paper route by the age of 6, was picking tobacco at 14, and was self-employed by 19. His West Hartford based company; NuMedia 2.0 provides social media content and training to improve brand marketing for companies. NUMedia has reached the half-million landmark in revenue and has over $1million in pending contracts.
Kate Sirignano founded Image Marketing Consultants, a marketing, communications, public relations, and event planning firm, when she was just 23. Currently the Plantsville-based firm boats a client list that includes William B. Meyer. Lex Products, Haier America, and Osh Kosh B’gosh as well as Standard & Poors. Sirgnano, now 27, jokes that sometimes prospective clients ask to speak to her boss. Her response is, “Sorry. You’re stuck with me. I’m the boss.”
Jolina Li is a 22-year-old entrepreneur with a recent degree from the University of Connecticut in Finance. Her Farmington-based company, Oh Capture This, is a digital photo booth company. The technology in Li’s photo booths allow for more than 300,000 different backgrounds that will provide partygoers with a unique picture to remember an event. While most recent graduates were looking for jobs Li was growing her own.
Caitlin Thayer is the founder of Barefoot Media, a social media marketing firm located in West Hartford. After managing the social media for the Mark Twain House calls began to pour in from more and more businesses asking for Thayer’s help with their own social media. Barefoot Media clients include the United way of Central and Northeastern Connecticut, the Hartford Marathon Foundation, and the Hartford Public Library. The name of her company, Barefoot Media, comes from Thayer’s love of barefoot running.
Unsworth, Sirignano, Li, and Thayer have all taken the risk of starting their own businesses at a young age. Although it is hard for most start-up companies in their first few years these entrepreneurs show that it is ability, not age, which makes for a successful company.
by IMC | Nov 23, 2011 | Blog
The team at Image Marketing Consultants would like to wish all of our families, friends, clients, and co-workers a
Happy Thanksgiving!
Enjoy some quality time with your loved ones and take a moment to reflect on all that you have to be thankful for.
(And don’t forget to indulge a bit. Thanksgiving food is by far the best!)
by IMC | Nov 16, 2011 | Blog
Yesterday afternoon, Tim and I had the opportunity to represent Image Marketing Consultants at the Save-a-Suit event at the University of Bridgeport. If you have not yet heard of this organization, take a minute to read on! This amazing non-profit organization collects suits and accessories for college students who cannot afford to buy them, in hopes to boost their confidence and better prepare them for their job search.
At Image Marketing we’ve recently begun a college coaching program to help students develop their “brand” and prepare for the “real world” by offering advice, tips and insight from the perspective of the employer. Everything from resume building, interview preparation and skills, how to make a lasting first impression, maintaining and monitoring social media sites, how to dress, and so much more. Save-a-Suit provided us with an excellent opportunity to reach more students and better develop our own program.
We met a variety of students from different backgrounds, nationalities, and races; all of them shared with us their major concerns about preparing to enter the work force. The majority of students have the same fears and questions, and we are grateful to have the opportunity to lend a helping hand, and steer some of these students it the right direction.
I actually grew up with the Chief Information Officer of Save-a-Suit, Jessica Ewud, she is such a doll and I’m so glad I was able to catch up, and learn more about what she’s been doing for the organization.
Check her out on FOX CT yesterday morning:
Working with Save-a-Suit seemed like a natural fit for us, and we hope to continue to work with them in the future. For more pictures from the event, visit our Facebook page!
You can get involved and learn more about Save-A-Suit on their website www.saveasuit.org, their Facebook page“Save-a-Suit”, and on Twitter @SaveASuit.
by IMC | Nov 15, 2011 | Blog
It’s always this time of the year when you want to snuggle up on the couch and read a good book. Yet, it seems so difficult lately to go out and find a good book to sink your teeth into! One book that I recently read is, “The Fall of Advertising and the Rise of PR”.
This isn’t your typical novel because the book is a non-fiction story that gives real life examples of companies such as: Coca Cola, Altoids, Nike, and Heinz. Each company is given a brief background of where they started, and how they used PR to succeed, or failed by using just advertising. What I like is the book isn’t biased either, it does show examples of when PR failed, or when advertising succeeded in creating a company, but these cases are rare.
The book gets straight into the subject, “You can’t launch a new brand with advertising because advertising has no credibility. It’s the self-serving voice of a company anxious to make a sale. You can launch new brands only with publicity or public relations (PR). PR allows you to tell your story indirectly through third-party outlets, primarily the media. PR has credibility. Advertising does not. PR provides the positive perceptions that an advertising campaign, if properly directed, can exploit” (Ries & Ries, XI). There are five parts to this book, the first titled ‘The Fall of Advertising’ where it talks about how there is an overload of ads, with no credibility behind them. You could see an ad saying that a new car is the best on the road, but would everyone truly believe this car’s claim to be the best? A lot of advertising companies choose to use ads for entertainment purposes these days; this isn’t what advertising should be used for. Companies are making ads just to win awards, and not using it to connect brands with a concrete message about the product/service. Part two of the book is titled ‘The Rise of PR’ and shows readers how PR is a third party way to get a brand’s message across, which can be less biased than the company putting out their own ad. Of course they believe their product is the best and want their consumers to believe that too. Part three is about the new use for advertising: Brand maintenance. This is when a company has report, and is able to use ads to keep their company relevant in the consumer’s minds. Part four and five then further discuss the differences between advertising and PR.
This book was great insight into new techniques that can be useful in helping our clients. However, this read wasn’t just for professionals, it is so engaging that almost anyone would label it as a ‘good read’.
We want to know, what did you think of the book? Write a comment below with your own review!
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