Now Hiring | Social Media Account Manager

About Us

Image Marketing Consultants is a Plantsville based full-service marketing agency. We work with a variety of clients located around the country, with a primary focus on the shopping center industry and lifestyle brands. The work we offer our clients includes strategic marketing planning, public relations, creative design, web design, social media management, digital marketing, media buying and more.

The ideal candidate will be looking to gain experience in the marketing industry from an agency perspective. This internship offers the benefit of gaining hands-on experience in a small agency environment – which means exposure to multiple client projects in a fast-paced (and fun!) environment. 

Social Media Account Manager

Who You Are | Required Skills & Experience

ACCOUNT MANAGEMENT & TEAM EXPERIENCE

  • You’re a “people person” at heart, and have client management experience serving as a primary contact for day-to-day account needs
  • You’re a strong communicator and skilled at managing relationships artfully, able to build trust and confidence while positioning our agency as a strategic resource and partner for business growth
  • You have experience working collaboratively as a team, including acting as a mentor/leader to help supervise and develop the skills of support staff

SOCIAL MEDIA CONTENT CREATION & CURATION

  • You have 2+ years experience creating social media content, ideally growing and managing multiple social channels either as an independent influencer or for a brand.
  • You are a content creator at heart with stellar copywriting skills, a knack for storytelling, and a talent for producing stunning visual content.
  • You know how to create high-quality content in a variety of formats from photo imagery to graphics, GIFs, video and more. 
  • You are familiar with content curation, and are equally skilled at sourcing social media content to support a client’s own feeds, alongside original content creation

GENERAL SKILLS & INTERESTS

  • You live and breathe social media! You’re up to date the latest social trends and best practices, you’re the first to test out new platforms and features when they launch, and you follow best-in class brands to stay inspired
  • You have a passion for all thing trending in the retail and lifestyle space, and preferably with some experience working in the retail/shopping center industry
  • You understand how to connect with an audience, using data to help shape strategy and deliver more of what your audience wants.
  • You’re a highly organized, self-starter who can manage projects independently from end to end
  • You’re comfortable working at a very fast pace, have a collaborative attitude, and enjoy wearing many hats
  • You’re an excellent written and verbal communicator who presents ideas clearly, concisely and with context
  • You maintain high standards in every aspect of your work and continually raise the bar
  • You are highly creative and full of ideas, with a good balance of strategic thinking

Job Responsibilities

CLIENT MANAGEMENT

  • Under the direction of the Account Director, serve as a main point of contact for the agency’s largest client account in the social media space
  • Manage all client communications in a timely and professional manner, including leading bi-weekly check-in calls with client contacts
  • Maintain positive rapport and open communication to build trust and confidence with all client contacts

ACCOUNT MANAGEMENT

  • Responsible for the creation of bi-weekly social media content calendars for the client, including” sourcing/creating all visual assets and written captions, researching/adding hashtags and links, suggesting paid boosting strategies, making on-going edits to content and updating as needed, and ensuring all content is approved/scheduled in Hootsuite (or posted natively) on time and without errors
  • Support the “locally managed” client accounts in executing bi-weekly content calendars as needed
  • Assist account team with monthly reporting & analysis of accounts’ performance 
  • Play an active role in developing and executing evolving social media strategies; suggest opportunities for growth
  • Support the execution of additional client projects and campaigns as needed (i.e. may include: coordinating influencer campaigns, photo shoots, creative projects)

TEAM MANAGEMENT & COLLABORATION

  • Be a true “team player” working closely with all members of the client account team, as well as with the agency’s larger social media management team, to communicate industry trends, learnings, and ensure overall efficiencies and best practices are in place at all times
  • Supervise Account Coordinators to direct and assign tasks as needed; monitor flow of all client account needs
  • Support Account Director with ad hoc projects and tasks to further support the client as needed

    Apply by sending a resume and cover letter to Info@imagemarketingconsultants.com

     

    Now Hiring | Social Media Account Coordinator

    About Us

    Image Marketing Consultants is a Plantsville based full-service marketing agency. We work with a variety of clients located around the country, with a primary focus on the shopping center industry and lifestyle brands. The work we offer our clients includes strategic marketing planning, public relations, creative design, web design, social media management, digital marketing, media buying and more.

    The ideal candidate will be looking to gain experience in the marketing industry from an agency perspective. This internship offers the benefit of gaining hands-on experience in a small agency environment – which means exposure to multiple client projects in a fast-paced (and fun!) environment. 

    Social Media Account Coordinator

    Who You Are | Required Skills & Experience

    ACCOUNT MANAGEMENT & TEAM EXPERIENCE

    • You have experience  working in a busy office environment, and know how to present yourself professionally at all times (interacting with team members and clients, via email, conference calls, etc.)
    • A bonus: you have experience being a part of a client-oriented team, ideally from a marketing agency perspective and undworking on a client-oriented team, ideally from a marketing agency perspective
    • You have social media account experience, ideally beyond just personal use, from a business or content creator perspective 

    SOCIAL MEDIA CONTENT CREATION & CURATION

    • You have experience creating social media content, ideally beyond your own personal use
    • You understand both the visual and written aspects of social media strategy, with a great eye for aesthetics, and a knack for writing captions
    • You have experience using social media creation and scheduling tools, ideally Canva and Hootsuite

    GENERAL SKILLS & INTERESTS

    • You live and breathe social media! You’re up to date the latest social trends and best practices, you’re the first to test out new platforms and features when they launch, and you follow best-in class brands to stay inspired
    • You have a passion for all thing trending in the retail and lifestyle space, and preferably with some experience working in the retail/shopping center industry
    • You understand how to connect with an audience, using data to help shape strategy and deliver more of what your audience wants.
    • You’re a highly organized, self-starter who can manage projects independently from end to end
    • You’re comfortable working at a very fast pace, have a collaborative attitude, and enjoy wearing many hats
    • You’re an excellent written and verbal communicator who presents ideas clearly, concisely and with context
    • You maintain high standards in every aspect of your work and continually raise the bar
    • You are highly creative and full of ideas, with a good balance of strategic thinking

    Job Responsibilities

    CLIENT MANAGEMENT

    • Under the direction of the Account Director and Account Manager, help manage client communications in a timely and professional manner
    • Attend all bi-weekly client calls; assit Account Manager with note-taking and providing input as asked 
    • Maintain positive rapport and open communication to build trust and confidence with all client contacts

    ACCOUNT MANAGEMENT

    • Assist the Account Manager with the creation of bi-weekly social media content calendars for the client, including” sourcing/creating visual assets and written captions, researching/adding hashtags and links, making on-going edits to content and updating as needed, and ensuring all content is approved/scheduled in Hootsuite (or posted natively) on time and without errors
    • Maintain additional daily client account tasks, including: posting stories, responding to comments, executing engagement tactics, creating Facebook events, conducting industry research, etc. as asked by the Account Director/Account Manager
    • Assist account team with monthly reporting & analysis of accounts’ performance 
    • Support the execution of additional client projects and campaigns as needed (i.e. may include: coordinating influencer campaigns, photo shoots, creating graphics in Canva, etc.)

    TEAM MANAGEMENT & COLLABORATION

    • Be a true “team player” working closely with all members of the client account team, as well as with the agency’s larger social media management team, to communicate industry trends, learnings, and ensure overall efficiencies and best practices are in place at all times
    • Support Account Director and Account Manager with ad hoc projects and tasks to further support the client as needed

    Apply by sending a resume and cover letter to Info@imagemarketingconsultants.com

     

    Internship Opportunities at Image Marketing

    Image Marketing Consultants is currently seeking ambitious, creative, and detail-oriented interns to assist our Social Media & Creative teams for the spring 2021 semester! We are looking to fill two internship roles: in Social Media Copywriting and Social Media Content Creation.

    This is a great opportunity to gain experience working with a dynamic, growing marketing agency. Image Marketing Consultants is a full-service marketing and PR agency based in Plantsville, working primarily with clients throughout the U.S. in the retail and lifestyle industries. This intern will have the opportunity to learn the ropes of social media marketing by supporting one of our largest accounts for a client in the shopping center industry. You will work directly with both our Account Management and Creative teams, with a primary focus on either social media copywriting – creating compelling captions/written content for Instagram and Facebook; or social media content creation – creating engaging visual content for Instagram and Facebook, including photos, videos and graphics.

    More details and qualifications about each role can be found below. 

    Interested candidates should send their resume and a sample of their work to info@imagemarketingconsultants.com

    SOCIAL MEDIA COPYWRITER INTERNSHIP:

    We are looking for students who are studying marketing/communications, journalism, creative writing, or another related field and are eager to learn all about the world of social media marketing within an agency environment. You’ll work directly with our Account Management and Creative teams on the development of bi-weekly social media content calendars for our client, with a focus on copywriting.  You will draft the written copy for social media posts while learning about brand voice and overall social media strategy. Our ideal candidate is creative, self-motivated, and a skilled writer with the proven ability to draft compelling content!

    This is a semester-long, unpaid internship. The expectation is approx.20 hours per week, with flexibility depending on the candidate’s availability.

    What You’ll Do

    • Write compelling captions (and other content as assigned) for social media posts (under direction of the Account Manager/Creative Director)
    • Learn more about the strategy that goes into creating engaging social content, particularly crafting a brand’s tone of voice
    • Assist our Social Media Account Manager on additional duties as needed (may include research, sourcing visual content, reporting on data, posting content, engaging on social platforms, and administrative duties) 

    Our Ideal Candidate:

    • Has a passion for the retail/shopping industry
    • Lives & breaths social media! Is up-to-date with the latest social trends and best practices; likes to be the first to test out new platforms and features when they launch; follows best-in-class brands to stay inspired and loves to work trending content seamlessly into various campaigns and strategies.
    • Is a story-teller at heart with a passion for writing and content creation
    • Is a highly-organized self-starter who can work independently
    • Also has a collaborative attitude and isn’t afraid to jump in to help 

    Requirements:

    • Solid understanding of social media platforms (specifically Instagram and Facebook) and best practices
    • Some knowledge/experience writing for social media platforms
    • A writing portfolio/samples of content including social media copywriting is a plus

    Interested candidates should send their resume and a sample of their work to info@imagemarketingconsultants.com

    SOCIAL MEDIA CONTENT CREATOR INTERNSHIP:

    We are looking for students who are studying marketing/communications, digital media/visual arts, or another related field and are eager to learn all about the world of social media marketing within an agency environment. You’ll work directly with our Account Management and Creative teams on the development of bi-weekly social media content calendars for our client, with a focus on the  visuals. You will be responsible for sourcing and creating high-quality visual content for social media, including photography, graphics, and video assets. You will also learn about brand color palettes/guidelines, visual standards, and social media strategy. Our ideal candidate is creative, self-motivated, thinks outside the box, and has a great eye for engaging visuals!

    This is a semester-long, unpaid internship. The expectation is approx.20 hours per week, with flexibility depending on the candidate’s availability.

    What You’ll Do

    • Create visual content for social media (under the direction of the Account Manager/Creative Director)
    • Learn more about the strategy that goes into creating engaging visual content (including photos, video, and graphics)
    • Assist our Social Media Account Manager on additional duties as needed (may include research, writing content, reporting on data, posting content, engaging on social platforms, and administrative duties) 

    Our Ideal Candidate:

    • Has a passion for the retail/shopping industry
    • Lives & breaths social media! Is up-to-date with the latest social trends and best practices; likes to be the first to test out new platforms and features when they launch; follows best-in class brands to stay inspired.
    • Is creative with an appreciation for visual aesthetics
    • Is a highly-organized self-starter who can work independently
    • Also has a collaborative attitude and isn’t afraid to jump in to help 

    Requirements:

    • Solid understanding of social media platforms (specifically Instagram and Facebook) and best practices
    • Some knowledge/experience using Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Canva.
    • Some experience creating a variety of visual content 
    • A portfolio of visual content including photography, videography, and/or graphic design is a plus

    Interested candidates should send their resume and a sample of their work to info@imagemarketingconsultants.com.

    Preparing for a Virtual TV Interview

    Image Marketing’s Director of Client Services Katherine Bolas appeared in a recent virtual tv interview on Better Connecticut! ule Advanced settings.

    Broadcast interviews are invaluable. They provide a direct platform to increase brand awareness and credibility, and allow consumers to see the ‘personal’ side of your business.

    Though the benefits of TV interviews haven’t changed since the start of the pandemic, the interviews themselves look different. Social distancing regulations have prompted most news stations to conduct interviews via Skype or Zoom, instead of inviting guests to their studios. 

    Virtual interviews expand coverage opportunities for businesses and media outlets, who can now host guests located anywhere, at any time. Given these benefits, virtual interviews are likely to outlive the pandemic. Knowing how to prepare for them will definitely give your business a competitive edge in our virtual world.

    Having secured 20+ virtual tv interviews for our clients in just the past few weeks alone, the Image Marketing PR team is no stranger to the spotlight (even if we’ve traded in professional studio lights for our own at home “studio” set-up and ring light for the time being!) Read on for our team’s best tips and tricks to best prepare for your next virtual interview.

     

    Here are the 3 key steps to preparing for your broadcast tv virtual interview: 

     

    TIP #1: SET THE STAGE

    Your “Zoom-Studio” should replicate the clarity and intimacy of an in-person interview. A clean backdrop, personable camera angle, and excellent lighting ensure that your viewers (and interviewer) engage with what matters most: you, your business, and your message. 

    Backdrop

    Keep your backdrop tidy and simple; avoid sitting in front of cluttered shelves, patterned walls, or posters. These items can distract your audience, or even steer conversation away from your business. 

    Camera Angle 

    Place your camera at eye-level, and sit about two feet away from your device. Keeping your face “center stage” will help you appear confident and professional.

    Lighting

    Be sure to avoid shadows or harsh lighting. Welcoming, natural light helps your audience form positive associations with your business. While natural light is preferable, it can be replicated with blue-tinted LED bulbs. 

    Facing your light source eliminates shadows created by back and side-light; but, be sure to sit several feet away to avoid appearing “washed out.” 

    Pro-tip: to take your lighting set-up to the next level, consider purchasing an inexpensive ring light.  They’re easy to use and will help eliminate any harsh shadows and make your set-up look professional and polished.

    Tip #2: DRESS THE PART

    Hoodies and sweats may be our “new normal,” but it’s important to dress your best!

    Dangling headphones and multi-colored or patterned clothing can be distracting. Instead, opt for wireless headphones (or none at all), simple jewelry, amd a solid, long sleeve top. This will prevent you from getting “lost” in your backdrop, and keep your audience focused on your responses. When it comes to color, wear what you feel most confident in, but keep in mind that most tv studios will tell you to avoid wearing white or black, as they can appear unflattering in harsh lighting. 

     

    TIP #3: PRACTICE MAKES PERFECT!

    Practicing for your interview (independently or with colleagues!)  will help eliminate technical challenges, and help you feel more confident. 

    Practicing also provides the opportunity to check that your headphones and microphone are working properly, and your lighting and backdrop are well suited for a television appearance. 

    Zoom’s recording feature enables you to record and watch your practice interviews. Observing how you look, sound, and interact with the “interviewer” will help you perfect your body language, and eliminate any vague, awkward, or unnecessary elements in your responses or pitch.

     

    Conclusion

    A successful interview will help develop your brand and bridge the gap between you and your customers. Practicing, setting the stage, and dressing the part, will ensure you get the most out of your virtual TV interview.

    Now that you know how to ace your interview, need some help getting your segment booked? Contact us for help developing media relationships, earning television exposure, and highlighting your business to the right audience!

     

    Sources:

     

    https://www.wardrobeoxygen.com/what-to-wear-zoom-meeting/

    https://www.inc.com/jason-aten/5-ways-to-look-your-best-on-your-next-zoom-meeting.html

    http://www.metiscomm.com/guide/broadcast-interview-guide

     

     

     

    How to Use TikTok to Promote Your Business

    TikTok is trending! With a global mission of inspiring creativity and spreading joy, the app has accumulated over 800 million active users since it launched in September of 2016. While TikTok may be best known for its viral dance videos created by popular creators like Charli D’Amelio and Addison Rae, dance routines and lip synching are far from the only types of content you’ll find on the app. In fact, Tik Tok recently launched TikTok For Business to assist brands of all sizes “unleash their creative side.”

     When it comes to creative content and brand storytelling, TikTok is the top platform of the moment.  A simple 15-60 second video can be all it takes for your business to grow your audience and make real connections with both brand loyalists and potential new customers.  62% of TikTok users in the U.S. are under the age of 30, which also presents a unique opportunity to connect with young consumers. As the app continues to grow in popularity, it’s creators are increasingly diverse as well and include parents, teachers, politicians, high schools, universities, small businesses and major corporations. They all use the platform for the purpose of increasing engagement, sharing their ideas, products and opinions and creating content their target market can relate to and enjoy.

    The app also allows for you to interact with your audience in all new ways. You can “duet” videos, comment, direct message, run contests, challenges and promotions, and use influencer marketing to spread your message.

    Check out some success stories from large and small businesses that used TikTok to connect with audiences in unique and creative ways:

    Success Stories

    Universal PicturesThe film studio uses the platform as a way to promote upcoming movies and engage with American users. They launched a branded hashtag challenge themed #FindYourMagic,resulting in over 19K user-generated videos. The company also utilizes influencer marketing, working with 10 popular creators to post “magical stories” using magic tricks and illusions. To date this content has received over 1.3 million likes! Universal Pictures also grew more than 11K official account followers in just six days.

    Clean & ClearWhile launching their limited-edition face wash in India, Clean & Clear  took to TikTok to help increase brand and product awareness. Their target market was female teens across India, and they started a #UnbottleApnaSwag challenge that invited girls to engage with the brand and show off their diverse personalities. They featured five bottle packaging styles that correspond with five personality traits. They enlisted five of the top female influencers to help spearhead the challenge and inspire participation. As a result, the campaign received more than 1.96 billion video views, 2.62 million user-generated videos, and Clean & Clear gained more than 10.4K followers. 

    Popcorn Friday – In the midst of the pandemic, small businesses felt the blow to business more than most. Owned and run by the Scrubb family, Popcorn Friday is a small popcorn shop located in Spring Branch, Texas. Natalie Scrubb, seeing her family’s business struggling, seized the opportunity to help by creating a TikTok video showing off their business and their products. The video reached 1.5 million viewers! After that online orders started flooding in from all over the country. The business had an increase in sales in the thousand-percents.

    Conclusion

    Regardless of the size of your business and no matter what you sell, TikTok can help your brand get noticed. All it takes is a camera and a little creativity. Not sure where to start? Contact us today for help developing your own TikTok social media strategy.