A crisis such as Sandy provides the unique opportunity to serve others.  For example, THE WALL STREET JOURNAL has made its digital edition WSJ.COM free for the day.  That allows those who do not have or cannot afford a subscription to THE WALL STREET JOURNAL to have access to the information and perspective they need to take the next steps in operating their organizations post-Sandy.

Public service or outreach to the community is expected when our fellow human beings are suffering.  That we were able to help and how we did that become embedded in the collective community consciousness.  But more importantly we feel a sense of belonging among the men, women, and children with who we do business.

As the conventional wisdom goes, it’s an ill wind which blows no good.  Human beings come together in crisis.

Here at Image Marketing Consultants, our thoughts are with all those whose lives have been disrupted by Sandy.

Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation on marketing, partnerships, public relations, special events, and social media kate@imagemarketingconsultants.com, 203-404-4868.