Social media is confusing. “Kate,” clients ask me over and over again, “my Facebook fan page and blogging are bringing in sales. However, there aren’t many “likes” on the content. Should I be worried?”
If your business is B2C, that is targeted at consumers, all that matters is converting the content of your social media into sales. Therefore, if the right prospects see your posts and respond to them by opening their pocketbook, you are hitting homeruns. Likes, comments, retweets indicate popularity. Remember the most popular kids in high school? Most of them are no where today.
Kate Sirignano, founder of Image Marketing Consultants, provides complimentary consultations on social media, marketing, media buying, public relations, and special events 203-404-4868, kate@imagemarketingconsultants.com.