Even though here along the Northeast Corridor the weather for Easter probably will be chilly, those we at Image Marketing Consultants talk with plan to do something special outdoors. Yes, it has been a harsh fall and winter, Sandy followed by Nemo.
Your customers or, if you are a professional services firm, your clients want a fresh start. This is an opportunity for you to resonate with them emotionally by highlighting messaging, providing promotions, and sponsoring special events that assure them that the world is a good place to be and full of joy and opportunity.
The most simple way to do that, of course, is through your decorations. The impact of that could be profound if you invite the community to participate through volunteer work for fundraising or a contest. For example, a bakery in Central Connecticut can donate its window for those in the neighborhood to showcase their renditions of renewal and those enjoying the display can make contributions to the United Way.
More complex is to design promotions which help clients not only save on their fee with you but also improve their business operations. For example, the graphics firm will not only create a logo with a spring discount but also give a complimentary tutorial on the most effective designs for communicating your unique branding.
This season also aligns with your passing on your own good news. Send out a press release on how much your boutique has grown since the recession ended or the 10 new products you have launched. Create a video of a walk-through of your facility, explaining what the equipment does. Then you can place that in your Media Center on your website, Facebook, and as a link on your blog and Twitter account.
Kate Sirignano, founder of Image Marketing Consultants, invites you to a complimentary consultation for your marketing, public relations, partnership, special events, and social media needs kate@imagemarketingconsultants.com, 203-404-4868.