Your special event might be as simple as a meatloaf dinner to raise funds for your church or your nonprofit which provides tutoring to at-risk children. The odds are that you can enhance the outcomes of that event by tweeting the activity. Those tweets would chronicle what goes on from the time folks are parking their cars to when volunteers are cleaning up in the kitchen. Regarding the latter, there are few bonding experiences more central to sharing and healing than being in the kitchen together. Call that “sink therapy.”
At the Democratic National Convention, Michelle Obama’s speech was judged as a homerun, partly on the basis of how many tweets-per-minute. Because there were way more tweets for her address than for Ann Romney’s the media and political watchers gave her the higher grade.
The beauty of tweeting is that it can be done right from a smartphone. Simultaneously, of course, you can also live-blog the event. Because blogging is long form versus the short form of tweets, you probably want to do that from a laptop or tablet.
Kate Sirignano, founder of Image Marketing Consultants, provides complimentary consultations for Social Media, Marketing including Advertising, Partnerships, Public Relations, and Special Events kate@imagemarketingconsultants.com, 203-404-4868.