by IMC | Oct 21, 2011 | Blog, Radio
WCCC sponsored bringing Jeff Hedquist to Hartford this past week. Hedquist is a nationally renowned consultant improving the impact of businesses commercials through better copywriting and overall production. Jeff Hedquist has helped hundreds of businesses by writing, tweaking, and recording commercials for more response and results. Thanks to those of you who were able to make the one hour seminar. For those of you who couldn’t join us here are some highlights from Jeff Hedquist to make your commercials a lot more impactful
1. People have “advertising Attention Deficit Disorder” so remember commercials that sound like commercials do not work!
2. “Call to actions” are essential on your copy, but don’t give a “Call to action” until you have given a reason for people to frequent that business
3. Emotion is the key to success in commercials. Most of us have heard radio is “The theatre of the mind,” but it really is “The theatre of the gut.”
4. Tell stories in your commercials, preferably about your customers since people buy emotionally not logically
5. Point out a flaw that isn’t detrimental in your copy to make the rest of the message more believable and then reinforce key positive things about your business
6. When you give your web address give people a reason to go there (which can be a “Call to action”)
7. The 4 principles of effective commercials are:
a) Voice
b) Music
c) Sound Effx
d) Silence (very powerful)
8. Remember the first few seconds of your commercial are “An ad for the ad” so open big Drew Wilder
Special thanks to Jeff Hedquist and Drew Wilder for the interesting tips!
by IMC | Oct 19, 2011 | Blog
Event marketing involves a promotional activity that allows a company’s products and services to have heightened public exposure. The best part about event marketing is that professional event planners strive to make events worth attending. For example, an event can have special prices, free giveaways, and food while promoting a fun social environment. Event marketing is not about making people feel like they are attending a live commercial where a company’s products and services are pushed upon those in attendance. Conversely, event marketing is about creating a fun event that people genuinely want to attend. Events allow organizations and companies to have direct personal contact with their customers and clients, which is where traditional marketing tactics fall short. However, event marketing is not only about the event itself. Event marketing professionals execute public relations and marketing campaigns surrounding their event to insure the public knows about the event and it is well-attended. Typical events include holiday parties, charity events, open houses, and grand openings. Here at Image Marketing Consultants we specialize in event planning. Our most recent event marketing clients include Puerto Vallarta and EasySeat.
For Puerto Vallarta, a Mexican restaurant, we planned a grand opening event at their new location in Orange, CT. Before the actual event we carried out a marketing and PR campaign. Our major marketing tactics included social media, press releases, and a segment with the owner of the restaurant on NBC Connecticut. For the event itself 99.1 PLR agreed to host their mostly Wig Out at the new Puerto Vallarta location. This was definitely a highlight as Mike Lapitino and the Wigmaster have quite the cult following in the area. We felt that having 99.1 PLR at the event drew a significant crowd while providing a fun social environment for guests. Additionally, Puerto Vallarta had free food as well as $3 margaritas and $2 draft beers. However, most importantly the Puerto Vallarta team was able to interact with their community and extend their network of customers. For pictures of the event click here!
For EasySeat, a third-party ticket vendor, we designed an event surrounding the UConn home football games. We have a street team of “EasySeat Girls” that interact with tailgaters and hand out EasySeat promotional items and flyers. This is a non-traditional event marketing campaign that enables the public to connect a company with a face. Like the Puerto Vallarta event the EasySeat campaign did not only involve the event itself. The campaign as a whole involved strategic radio buying as well as a concentrated advertising scheme. For pictures of the EasySeat girls be sure to check out their facebook page! 
If you have an interest in using event marketing for your own company please contact Tim at Tim@imagemarketingconsultants.com or call (203) 404-4868
by IMC | Oct 17, 2011 | Blog
Hola Amigos!
Boy, did we have a crazy-busy weekend! We had two events that went phenomenally, but one in particular we wanted to share with you all.
We have been working very closely with Puerto Vallarta, the Connecticut Mexican restaurant chain for the past few months on the grand opening of their fifth location in Orange, CT. All of our hard work came together on Friday for what I can only describe as the ultimate fiesta!
We did a lot of PR and marketing for this opening. Some personal highlights included working with the Puerto Vallarta social media accounts; I hope everyone got a chance to visit their Twitter page (@PVallartaUSA)! We also teamed up with Barrett Outdoor Communications to create a phenomenal billboard that can be seen on I-95S at exit 41.
In addition, we booked a segment for the owner of Puerto Vallarta to share his famous guacamole recipe with Shirley Chan on NBC Connecticut over Labor Day weekend!
That was only leading up to the official grand opening party; during the event on Friday, the Orange Chamber of Commerce was there to orchestrate an official ribbon cutting ceremony with First Selectman, James Zeoli before things got crazy!
99.1 WPLR agreed to host their monthly “Wig Out” at Puerto Vallarta that evening. Hundreds of people showed up, the margaritas were flowing and the food was incredible! Mike “Lappy” Lapitino and the Wigmaster himself were broadcasting live all night from inside the restaurant. I’m so glad I had the opportunity to meet those guys and witness a live “Wig Out”- what a riot!
I could go on forever about the event, but I’ll let the picture’s do the rest of the talking. (Please visit our Facebook page to see a complete album).
The Image Marketing team had a wonderful time. Thank you again to everyone who came out, it was a huge success!
by IMC | Sep 20, 2011 | Blog
The Uconn Huskies football team played a thrilling game against the Cyclones of Iowa State this past Friday night. While the action on the field was intense, it wasn’t the only thing getting fans all riled up because the Easy Seat Girls were rocking the tailgate, mingling and handing out freebies to the Uconn faithful. I wonder why they’re easy? Was the resonating question in the parking lots as the EasySeat marketing campaign got under way promoting Connecticut’s best ticket vendor. Between the hot action and the field and the girls heating up the tailgate, fans were certainly able to keep warm on what was a brisk fall evening.
“Ask me why I’m Easy” is a non-traditional marketing campaign designed to reach consumers in a new and exciting way. A street team, known as the “EasySeat Girls,” was walking around the tailgate to spread the word about the company and to gauge interest in its service. This tactic is a form of viral marketing and is a great substitute to a more traditional advertising approach. After all, “word of mouth” is one of the best ways to market any business.
The entire campaign, which was managed by Image Marketing Consultants, included a promotional plan, strategic radio buying, a concentrated advertising scheme as well as the event itself. All in all it was a huge success and will continue at the next two Uconn home football games.
Come out October 1st as the Huskies take on Western Michigan and be sure to get there early for the tailgate to meet the Easy Seat Girls!
by IMC | Sep 15, 2011 | Blog
“Southington Icon, A Singing Competition” returns for it’s third year to the 43rd Annual Southington Apple Harvest Festival, located in the downtown Southington, CT, and will be held the last weekend of September and first weekend of October. Major sponsors of this dynamic event include Positive Energy, Omega Communications, Southington Arts Council, Image Marketing Consultants and Machiavelli’s Restaurant.
“It is so much fun seeing the auditions for Southington Icon. You get to see vocalists from ages 9 and up compete A Capella. It is great to see the various talent abilities and song choices that the contestants choose. The public is welcome to attend and share in the fun of audition day.” says Melissa Ericksen-Salmon, Icon Chairman.
Auditions will be held on Saturday, September 24th at Derynoski School located at 240 Main Street in Southington. Auditions will start at 10 am, and the 12 finalists will be selected that day. Individuals from all over Connecticut, ages 9 and older, are eligible to audition and the auditions will be A Capella.
The live competitions will be held during the Apple Harvest Festival, a family-oriented festival which attracts over 200,000 visitors each year. The first live competition will be held on Saturday, October 1st from 5pm – 6pm, at the main stage at the Apple Harvest Festival and will continue on Sunday, October 2nd, from 4pm – 5pm, Friday, October7th, from 6:30pm – 7:30pm, Saturday, Oct. 8th from 2pm – 3pm, and Sunday, Oct.9th, from 1pm – 2pm at which point a winner will be selected and announced. Audience members will be able to vote for their favorite performer online at www.southingtonicon.com or at the Southington Icon voting booth located within the festival.
The first prize winner will receive $1,000 and various bookings to showcase their talent at local restaurants in Southington. The winner will also receive professional recording studio time at Onyx Soundlab: Recording & Production Studio.
There will be some guest performances during the competitions by past ICON finalists, we have 4 past finalists scheduled for the final competition on Sun. Oct 9th at 1:00pm. Don’t miss it!
To register or for more information:
Contact Melissa Ericksen at info@SouthingtonIcon.com
Visit the website at www.SouthingtonIcon.com
Check out the Facebook page www.Facebook.com/SouthingtonIcon
or Call 860-276-1966
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