What does your company do to reach out to your employees and clients? There are many options for this – social media, email, mailings, or an online newsletter. Your company can do all of the above, but a great way to know that you are getting in touch with your audience is to use an e-newsletter!
For many of our clients, we create a monthly or quarterly newsletter to send out! The service that we like to use is Constant Contact. The website is accessable, the templates are clean and easily customizable, and the analytics show up as soon as you send your newsletter out.
A newsletter can benefit any company! If you are sending out emails to your employees all the time, it might be easier to put all of that information into a compact newsletter that they can read either on their phone or at their desk. If you want to alert your customers about sales, or give them tips from the industry, its easier to put a lot of information onto the newsletter, versus a social media post.
Newsletters also drive people to your website. For many of our clients, we link information back to the site, by adding a ‘read more’ button. This helps your business show up higher on the google algorithms. It is a simple way to help your websites visits per day, and SEO. In addition to this, we also include links to their social sites – such as Facebook, LinkedIn, and Twitter.
Helpful tips for a company newsletter:
- Do a fun employee of the month post or employee spotlight
- Highlight birthdays that are coming up within the month
- Create an event section to keep your employees informed
- Include a hard news article in the newsletter
- Use at least 3 pictures – visuals keep readers interested!Helpful tips for a customer newsletter:
- Incorporate at least one picture per article in the newsletter
- Connect all social media on the letter
- Put at least one ‘read more’ button to your site
- Do a fun monthly Q&A, recipe, or interactive contest
- Be sure to use a mobile friendly template
- Keep it short and sweet
- Write a catchy subject line that you would open!
There are always ways to improve your communication with all of the contacts that your business has, and a newsletter is a great addition to your PR and marketing toolbox.
At Image, we are always coming up with new ways for businesses to market themselves! One of our Team members, Alexa, is our social media marketing guru. Alexa has been with IMC for over a year, she started on the team as an intern last summer. She goes to Quinnipiac University and is studying Public Relations and Public Relations.
Why did you want to join the IMC team? Last year I really wanted to find an internship where I would be able to learn a lot, and that would challenge me. I didn’t know that I would be joining such an amazing team and getting my first job in PR!
What is your favorite thing about Public Relations and Social Media? I love that PR works so well with social media. I think that so many people can benefit from using social media every day no matter what type of business they own. It is a great way to show off your business and it’s free! So it’s a win win. I love being on social media and finding out all of the trends. When I tell people that I am on Facebook all day at work, they don’t understand how hard I am working for businesses!
What does your day to day look like? Every day at IMC is different! We have a diverse set of clients and I love working with everyone. Whether its making up some social posts, newsletters, or blogging for a client I am always ready to work. We love to go out and grab lunch from local places, and sometimes we work as a team in the conference room. There are always new things to work on!
If you could be in any city in the world right now where would you be? I would be in Florence probably! It was an amazing experience to travel abroad and as much as I do love CT, I love Italy even more.
How many pairs of shoes do you own? I own probably over 50 pairs, but I honestly wear about 10 of them! I love finding them both fashionable and comfy making them perfect for the office! (Which you should checkout our Instagram to see our future Tuesday Shoesday posts!)
Favorite food: Tacos
Cat or dog: Cat! I have a fluffy fat cat named Buddy
Pen or Pencil: I use pens all the time, but I like that pencils can erase your mistakes!
Beach or mountains: Beach
Instagram or Facebook: Instagram
Most-used app on your phone: Facebook!
Two words friends would use to describe you: Bubbly and ambitious
Favorite hobbies? I love to play tennis, horseback ride, and go diving
What are you currently watching: Scandal and The Office
In 2016, you’re most excited for: Starting my senior year of college and going on amazing trips
If you’re not creating infographics for your business, you may want to rethink your strategy. Infographics are all the rage for a reason and visual content brings in powerful results. Consumers find infographics more engaging and easy to learn from, rather than simple text. According to HubSpot, in the past two years alone, the search volume for infographics on Google has increased over 800%.
Here are 5 tips you should keep in mind when creating one:
- The Idea.
Look around at some of the most popular infographics for your topic and know what your goal is. What do you want your consumers to do? Do you want them to laugh, are you trying to teach them something or do you want them to take action? It’s an important first step before you begin your design. On a side note, one of the most effective infographics used by brands is analogy.
- Write sparingly.
Infographics overwhelmed with text confuse the reader, and will not keep their attention. Before designing the graphic, write down bullet points of the most important, accurate information on the topic. Your information should be relevant to your message, as well as unique and interesting. It’s important to tell a good story.
- Choose a suitable color scheme.
A simple color palette is more inviting to readers and keeps your infographic professional. If you need help picking a color scheme use Adobe Color CC, it’s a wonderful resource. Additionally, you can search on fitting keywords, such as “corporate” or “party.” This website is definitely a step-one before you begin the design.
- Limit your font choice.
There should only be a maximum of 3-4 fonts used in your infographic. One for the title, as accent and to draw in your readers. The other two should be used for creative in the body of the graphic. Simple and consistent is what works.
- Start designing.
If you’re not a professional designer, Piktochart is a great, user-friendly website. They have a variety of templates and graphics to use. It doesn’t matter how the infographic is made, you just want to follow these steps and make sure it’s optimized for sharing.
For a little inspiration, below is an infographic invitation we created for one of our clients. Now it’s your turn!
Sending a thank you note is one of the most important things you can do after meeting with a potential client. Today, most people simply send an email, but have we forgotten the personal touch of snail mail?
You will probably agree that when a client receives a thank you note in the mail it immediately conveys how important they are. It shows more than a formality, it shows someone actually took the time to hand-write it and send it, and these days that is rare.
Below are a few tips that will help in the process.
- Use professional stationary.
You want to make sure your cards don’t look like a typical Hallmark card. Professional stationary or branded stationary, helps with your brand exposure and also shows your client you are not a newbie.
- Write genuinely.
When writing a thank you note, go into detail and be specific, but be sure to sound genuine. You are thanking a potential client, so there is no need for added fluff.
- Write as neatly as possible.
This may sound a bit trivial, but messy handwriting can show you were either too rushed or they were not important enough. We suggest you take your time and write the note to the best of your ability.
- Write the address on the envelope.
It’s so easy to print labels, but if you’re taking the time to write the letter, take a minute more and write the address. It’s just another special little touch.
- Don’t wait.
Send your note out within a week, or your gesture won’t be fresh in the clients mind.
Believe us when we say a little thank you note goes a long way!